Blockchain is a relatively new technology that allows publicly distributed ledgers that hold immutable data in a secure and encrypted manner to make sure transactions can never be altered Since Bitcoin put cryptocurrency on the map with its shocking price …..
From allowing you to gain a better understanding of your competitors to ensuring that your personal information is kept well away from any prying eyes, there is a whole host of reasons why a VPN can improve your approach to …..
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FREE ACCESSA step-by-step approach to using identity-based targeting to drive relevance for your digital ad campaigns One of the huge advantages that digital advertising has promised marketers is the ability to target audiences more precisely and deliver personalized content and creative. …..
Machine learning + PPC = boosted results Pay-per-click (PPC) bidding has changed a lot over the years. Manual bidding still definitely holds its place in some circumstances, however, any proficient PPC specialist will be well aware of the more advanced …..
Chart of the Week: 70% of marketers say that their main goal for using social media is to increase brand awareness, showing that social is about more than sales Social media continues to be a powerful marketing tool for brands …..
CRO is an underrepresented specialty in today’s marketing industry and because of a general lack of understanding about the field of work, it often loses out I attend and speak at some of the best digital marketing conferences all over …..
Marketing departments are spending more online than all other channels combined to drive qualified traffic to their websites There’s a chasm between UK retailers’ use of AI for marketing and the adoption of AI by UK retailers to optimize merchandising …..
In its recent comparative advertising campaign, Google promotes its Pixel 3a model as a cheaper and higher quality choice over Apple’s XS, putting it side-by-side with the Apple product in a face-off of the tech giants. Why beat about the …..
The latest on Google’s June 2019 core update, Instagram’s Paid Partnerships, the rise in digital ad fraud, junk food ads aimed at children banned, Google faces DOJ investigation The big news this week is the rollout of Google’s latest core …..
