The importance of creating a team and culture that thinks differently Consider the marketing campaigns, advertisements, PR stunts and billboards that have caught the public’s imagination over the years. Whether it’s the Conservative party’s ‘Labour isn’t working’ poster, Benson & …..
Facebook’s US ‘Clear History’ rollout could be delayed, Snapchat has added new features to Lens Studio AR, Instagram is testing a new messaging app, Facebook bans The Epoch Times from advertising, Google Assistant answering ability improvements, Facebook adds 3D photos …..
Access our Free Digital Marketing guides
Free guides to improve your skills on your Smart Insights journey
FREE ACCESSSocial media users want access to relevant information immediately, which QR codes can help provide QR codes, short for Quick Response, have really taken off in the last few years, with many social media giants jumping onto the bandwagon as …..
Chart of the Week: 37% of marketers say increasing brand awareness is the main goal for 2019 but it is not a measure of success. Increased brand awareness brings with it a range of benefits, including increased traffic, brand advocates …..
Creative, low-cost ideas are the way of the future, and they work just as well (and sometimes better) as some of the most expensive methods of marketing Despite what you may have heard from expensive marketing companies, it doesn’t take …..
To get your message across to your audience and achieve your goals, you first need a social media plan With social media becoming more important every day, there’s a case for every business to exploit this platform for marketing. When …..
Businesses that offer better customer experiences earn between 4% and 8% more from purchases than their competitors Modern customers don’t just want to buy a great product or subscribe for dependable service – they also want the overall purchase experience …..
Unless you know where you currently stand, you won’t know what to work on and what kind of improvements you’re making There’s no doubt that social media is an important channel for marketing, especially with the increasing user base and …..
How digital agencies and consultants can use Discovery on digital marketing projects to improve the value they deliver to their customers Over the last few years, I have seen an increasing focus amongst agencies on improving their client discovery projects. In …..
