By Expert commentator 29 Aug 2019 How QR codes and social media marketing can work together Social media users want access to relevant information immediately, which QR codes can help provide QR codes, short for Quick Response, have really taken off in the last few years, with many social media giants jumping onto the bandwagon as …..
By Expert commentator 28 Aug 2019 37% of marketers say top priority this year is brand awareness Chart of the Week: 37% of marketers say increasing brand awareness is the main goal for 2019 but it is not a measure of success. Increased brand awareness brings with it a range of benefits, including increased traffic, brand advocates …..
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By Lilach Bullock 28 Aug 2019 Developing a social media plan: Everything you need to know To get your message across to your audience and achieve your goals, you first need a social media plan With social media becoming more important every day, there’s a case for every business to exploit this platform for marketing. When …..
By Expert commentator 27 Aug 2019 Improve customer experience with intelligent technology Businesses that offer better customer experiences earn between 4% and 8% more from purchases than their competitors Modern customers don’t just want to buy a great product or subscribe for dependable service – they also want the overall purchase experience …..
By Expert commentator 27 Aug 2019 How to improve your social media marketing ROI Unless you know where you currently stand, you won’t know what to work on and what kind of improvements you’re making There’s no doubt that social media is an important channel for marketing, especially with the increasing user base and …..
By Mark Kelly 27 Aug 2019 A guide to running an effective client discovery process How digital agencies and consultants can use Discovery on digital marketing projects to improve the value they deliver to their customers Over the last few years, I have seen an increasing focus amongst agencies on improving their client discovery projects. In …..
By Expert commentator 26 Aug 2019 6 tools to create better YouTube videos Video content is quickly becoming king in the world of content marketing. These days, it is pretty much impossible to get through a day without seeing a video. They are taking over the world. From billboards to Facebook to YouTube …..
By Expert commentator 23 Aug 2019 Facebook ‘Clear History’ tool and Twitter blocks Chinese state-backed accounts – News Roundup Facebook rolling out ‘Clear History’ tool, Twitter blocks Chinese state-backed accounts, YouTube removing chat function, New LinkedIn Live guide, Twitter’s new video ad bid and Facebook’s new movie ad tools This week has seen Facebook finally announce the rollout of …..
By Expert commentator 22 Aug 2019 How to write evergreen blog content that will rank on Google Leverage your company’s content marketing strategy with evergreen articles to drive more traffic to your blog Your company’s blog is a powerful tool that is not correctly being utilized if it lacks evergreen content. Most people are unaware that the …..