By Gavin Llewellyn 20 Sep 2019 How to hire an agency The 5 key steps for hiring an agency that’s right for your business As readers of Smart Insights will know all too well, digital marketing is a vast field with many different elements and nuances. From media planning and strategy, …..
By Expert commentator 19 Sep 2019 Top mobile app development trends in 2020 [infographic] There are many technologies that are set to impact the mobile app development industry in 2020, let’s take a look at some of the biggest trends In an era when the world is heading towards digitalization, mobile apps are gaining …..
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By Expert commentator 19 Sep 2019 The Digital Detox – why people are removing social apps but not deleting them Digital detox strategies are being employed by individuals to step away from the screen and focus on improving their mental and real-life social wellbeing The social landscape is currently in flux. Platforms are seeing immense shifts in the way people …..
By Expert commentator 18 Sep 2019 How to use web scraping to automate competitive content analysis Web scraping is one of the best tools for competitive content analysis. It allows to automate data collection and get the deepest insight into competitors’ content What do you usually do when you want to purchase something or learn a …..
By Expert commentator 18 Sep 2019 Everything e-commerce owners should know about headless commerce Headless commerce is rising its ‘head’ in the e-commerce space, empowering marketers to deliver extraordinary customer experiences. Here’s what you need to know about this new e-commerce strategy Online shoppers seem to be embracing the Internet of Things (IoT) era …..
By Expert commentator 17 Sep 2019 Are you losing your SEO rankings due to poor website security? Google cares about how visitors interact with the sites. Website safety and security influence user experience (UX) directly so Google cares about these things Do you still believe that the search engines care only about keyword strategy? Keywords are not …..
By Expert commentator 16 Sep 2019 Biggest WordPress mistakes that every webmaster should avoid While WordPress makes it easy to create a blog or website for everyone for free, it’s not always that easy and often webmasters end up making several mistakes WordPress is one of the most trusted platforms for creating a website. …..
By Gavin Llewellyn 16 Sep 2019 How effective marketing planning can boost productivity A five-step plan to marketing productivity One of the recurring observations I’ve found in all the different roles and organizations in which I’ve worked is the inconsistency of marketing planning. In some companies, planning was conducted on an ad hoc …..
By Expert commentator 13 Sep 2019 Facebook’s new influencer tools and expanded Google ad options – News roundup Facebook launches new influencer tools, US states launch Google probe, programmatic advertising revenue growth and Google’s expanded advert options Facebook is aiming to make its platform better for influencers and public figures with the release of new tools that could …..