Chart of the Week: 64% of consumers are now belief-driven buyers who want brands to deliver on societal issues, as well as products We all know that trusting a brand increases the chances of a customer buying from it. Building …..
Upskilling has become a vital part of keeping your team productive With the elimination of some jobs and the rapid changes happening in others, upskilling has become a vital part of keeping your team productive. It helps to keep your …..
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FREE ACCESS5 ways to develop a better marketing automation strategy In the age of automation, it’s easy for businesses to rest on machine efficiency while eschewing strategy. After all, if you can use a few software programs to send your emails, …..
Guidelines for great creative from the world’s largest video sharing site At a time when it’s never been more difficult to cut through the clutter and resonate with your target audience, it’s crucial that marketers master the skill of developing …..
Chart of the Week: Almost a third of marketers would spend extra budget on data, analytics and marketing tech to meet the growing requirement for personalization With the world of digital marketing moving at a faster pace than ever, it …..
Google Analytics requires a lot of know-how to make sure that the data collection process goes as successfully and as accurately as possible Google Analytics is still one of the top tools for data collection and brands that don’t use …..
79% of CEOs said lack of key skills was one of their top three concerns and 46% see upskilling as their favourite solution. With the improvements in technology, jobs are changing. Some jobs are being eliminated or revolutionized to bring …..
Using hashtags in a post caption or in the first comment can dramatically increase the performance of your Instagram marketing. As far as social media channels are concerned, Instagram is a major player in the industry. Businesses that want to …..
Nano-influencers are an amazing alternative to micro-influencers as they have in-person relationships with the majority of their community The days when only big dogs like Calvin Klein and Glossier could afford influencer marketing are far behind us. Today, nano-influencers, a …..
