Chart of the Week: 86% of B2B marketers have used content marketing to achieve brand awareness goals in the last year B2B marketers are successfully using content marketing to achieve top-of-the-funnel goals, with 86% saying they have used it to …..
To sell products online, your e-commerce website content needs to be persuasive. Here are three metrics to measure whether it is. We all want to be persuasive, don’t we? To influence others, to get stuff done. Most of us readily …..
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FREE ACCESSSocial media graphics are actually very easy to create – you just a need a little inspiration, a good source of images and a handy tool to help you turn your ideas into reality If you’ve spent even a few …..
Marketers too focused on transactions, Snapchat’s strong Q3 results, Amazon’s new News app, Twitter’s poor Q3 results, New adaptive Google banner ads, Instagram testing new feature Almost half of marketers have admitted to being too focused on getting money in …..
Should you invest resources and budget to attract new customers on Black Friday? Acquiring a new customer is up to seven times more expensive than keeping an existing one. You’ve likely heard the stat quoted before and it should hopefully …..
86% of consumers are willing to pay more for a better customer experience, so exactly how do you go about offering them one? Did you know that customer experience (CX) is surpassing price and product as the major brand differentiator? …..
Practical steps and tactics to set leaders and employees up for success The concept of employee motivation is something that organizational development professionals have been thinking about and researching for decades. Where once money and other tangible rewards were considered …..
Marketers should look to form more diverse, holistic strategies capable of operating on their own schedules rather than being subject to Google’s short-term outages, bugs, and penalties For SEO marketers, Google is an unpredictable ecosystem. One day, the sun is …..
An Instagram post’s success is due to more than just the image you use, you need to consider a range of other factors to get your posts performing well As a social media manager or digital marketing specialist, you want …..
