Programmatic advertising to grow in 2020, Google faces new lawsuit, Aldi has top Christmas ad and TV ads are “least risky” option New forecasts have suggested that programmatic advertising could reach record investment this year, with its popularity continuing in …..
Opinion: A writer writes, a marketer reports? – The lazy day approach to not knowing how your role is integrated with the full marketing mix How many digital marketing skills do you think you have? Do you think you’re employable …..
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FREE ACCESSTake a look at five social commerce trends for 2020 that could help improve your social commerce strategy for the year ahead Social media continues to offer opportunities for brands to connect with consumers in new and interesting ways, across …..
Video marketing has been steadily growing over the past few years and is showing no signs of slowing down The latest social media report from Smart Insights found that 90% of shared posts on social media today are video clips. Plus, …..
Nine out of ten marketers expect to increase digital marketing budgets in 2020, but how do you make sure your budget is effective? Digital marketing has proven itself to be one of the most effective types of marketing. Email, social …..
Chart of the week: 77% of online minutes in the UK are spent on mobile, showing that mobile-optimized marketing really is a must The amount of time people are spending online is on the rise, with most opting to access …..
A big part of running a successful agency is well-managed finances. Getting your agency budgeting right can make all the difference Running an agency is no easy task. You have to go on a tiring process to acquire the right …..
Google updating political advertising policies, Snapchat announces all political ads are fact-checked, Instagram further roles out like count ban, Twitter testing tweet scheduling in-app, Snapchat introducing longer un-skippable ads, Twitter launches new Conversation Insights As pressure mounts for Facebook to …..
Benchmarking allows you to see how well you are faring against your competitors, allowing you to pinpoint what you do well and where improvements need to be made. Measuring your success is more than looking at how much traffic is …..
