Integrated campaigns are effective at balancing both short-term sales uplifts and long-term brand-building effects by combining a range of different channels The advantages of creating a joined-up, integrated marketing communications (IMC) plan are well-documented and go back over twenty years. …..
Marketing AI implies the art and science of personalized marketing in an age where creativity and simple data collection are not enough to drive your business forward Not long ago, the marketing process was seen as a human endeavor perfected …..
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FREE ACCESSBenchmarking your performance allows you to understand how well you’re actually performing, compared to real life competitors Measuring digital success is no easy feat; even if you’ve reached your digital marketing goals and KPIs, that doesn’t necessarily mean it’s good …..
Programmatic advertising to grow in 2020, Google faces new lawsuit, Aldi has top Christmas ad and TV ads are “least risky” option New forecasts have suggested that programmatic advertising could reach record investment this year, with its popularity continuing in …..
Opinion: A writer writes, a marketer reports? – The lazy day approach to not knowing how your role is integrated with the full marketing mix How many digital marketing skills do you think you have? Do you think you’re employable …..
How we created a top 10 iTunes podcast Podcasts aren’t maybe the hottest digital marketing technique, but I’ve personally found them to really effective in building an audience, awareness, driving website traffic and lead generation. In this post I’ll show …..
Take a look at five social commerce trends for 2020 that could help improve your social commerce strategy for the year ahead Social media continues to offer opportunities for brands to connect with consumers in new and interesting ways, across …..
Video marketing has been steadily growing over the past few years and is showing no signs of slowing down The latest social media report from Smart Insights found that 90% of shared posts on social media today are video clips. Plus, …..
Nine out of ten marketers expect to increase digital marketing budgets in 2020, but how do you make sure your budget is effective? Digital marketing has proven itself to be one of the most effective types of marketing. Email, social …..
