Live chat is a valuable customer service tool, but you need to use it correctly. There is plenty you should do but also a number of things you need to avoid Excellent customer service has two critical elements. The first …..
Many businesses, despite spending a huge amount on driving new traffic to their websites are still experiencing poor conversion rates and lack of insight into their visitors requirements The growth in consumer demand for real-time personalization is at an all-time …..
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FREE ACCESSInstagram introduces age check, creative professionals more productive ‘on-the-go’, Facebook suing over malicious ads, YouTube updates on borderline content efforts, Facebook announces new anti-discrimination ad measures This week has seen Instagram change its policy to bring it in-line with Facebook. …..
Are you struggling to measure the impact of your email program and is reporting taking too much time? Then, you might want to consider tracking your email efforts in Google Analytics (GA). Here are ten rock-solid, performance-driven reasons why you …..
Despite GDPR coming into effect over 18 months ago, new research shows that many marketers are still concerned about their organizations’ compliance It’s been just over 18 months since the enforcement date of the GDPR. The latest research from the …..
A robust link building strategy is critical. Being discoverable online means having high domain authority and ranking for the keywords your customers use Companies like Amazon and Google have forever changed the way consumers find and purchase goods and services. …..
When it comes to your email marketing channel, the key to realizing and implementing this sales approach is through prospect segmentation, the more specific, the better. I see it way too often: companies going for the quick sale. They do …..
The future is now with chatbots, so you need to consider how you can use the technology to improve lead generation In case you haven’t heard, AI’s promise isn’t based on future advances. It’s being used widely now to transform …..
Integrated campaigns are effective at balancing both short-term sales uplifts and long-term brand-building effects by combining a range of different channels The advantages of creating a joined-up, integrated marketing communications (IMC) plan are well-documented and go back over twenty years. …..
