Product pages do more than just represent the product, they help build a relationship with the customer, giving them every reason to open their wallets and make a purchase For many webmasters, creating a winning e-commerce product page may not …..
Live chat is a valuable customer service tool, but you need to use it correctly. There is plenty you should do but also a number of things you need to avoid Excellent customer service has two critical elements. The first …..
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FREE ACCESSAre you looking for something that gives you the edge and helps take email campaign performance to the next level? So you’ve been optimizing your email programme for a while now, you’ve segmented your database, developed customer personas, and you’ve implemented …..
Instagram introduces age check, creative professionals more productive ‘on-the-go’, Facebook suing over malicious ads, YouTube updates on borderline content efforts, Facebook announces new anti-discrimination ad measures This week has seen Instagram change its policy to bring it in-line with Facebook. …..
Are you struggling to measure the impact of your email program and is reporting taking too much time? Then, you might want to consider tracking your email efforts in Google Analytics (GA). Here are ten rock-solid, performance-driven reasons why you …..
Despite GDPR coming into effect over 18 months ago, new research shows that many marketers are still concerned about their organizations’ compliance It’s been just over 18 months since the enforcement date of the GDPR. The latest research from the …..
A robust link building strategy is critical. Being discoverable online means having high domain authority and ranking for the keywords your customers use Companies like Amazon and Google have forever changed the way consumers find and purchase goods and services. …..
When it comes to your email marketing channel, the key to realizing and implementing this sales approach is through prospect segmentation, the more specific, the better. I see it way too often: companies going for the quick sale. They do …..
The future is now with chatbots, so you need to consider how you can use the technology to improve lead generation In case you haven’t heard, AI’s promise isn’t based on future advances. It’s being used widely now to transform …..
