In this E-marketing Essentials interview I ask web analytics expert Neil Mason for his thoughts on how we should assess social media sites and site channels. Many are talking today about Web 2.0 initiatives, but how do you monitor and improve their effectiveness…
In this E-marketing Essentials interview, I ask web design and usability specialist Paul Rouke for the low-down on findability, which is increasingly applied as a discipline within usability projects, partly prompted by Peter Morville’s book “Ambient Findabilityâ€. We define Findability, look at Findability methodologies, some of the biggest mistakes to avoid and as include some practical tips…
Access our Free Digital Marketing guides
Free guides to improve your skills on your Smart Insights journey
FREE ACCESSIn this interview we look at the major SEO trends and innovation including personalised search, social media, vertical search and paid linking…
Eyetracking research shows us that visitors evaluate a web page in a fraction of a second and will often click within a few seconds. So, in many senses, success in digital marketing is down to how well you craft your digital communications to engage the visitor on your site and third-party sites. So how do you approach engaging your online customers, is there any research to back up your approach and who is doing this well? In the first of my E-marketing Excellence interviews, I interviewed Richard Sedley , Director of the Customer Engagement Unit at design agency, cScape…
