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Dave Chaffey By Dave Chaffey 02 May 2008
Avinash Kaushik – world leader in web business optimisation

Avinash Kaushik is well known to web analytics aficionados as Google’s analytics evangelist, for his book “Web Analytics An Hour a Day” and his Occam’s Razor Blog, but I think his insights can help anyone involved aiming to improve their results from their web business – hence this post ‘web business optimisation’. So I was delighted that he agreed to this interview for “E-marketing Essentials”. In a wide-ranging interview we cover everything from trends in analytics to practical tips to measure and improve online customer engagement and retention…
Web analytics strategy
Essential Essential topic

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Dave Chaffey By Dave Chaffey 30 Jan 2008
SEO Backlink creation through Online PR

For effective Search Engine Optimization (SEO), the importance of building quality backlinks from third party sites to your site is well known. Applying online public relations techniques to support backlink creation is now a core part of the service for all competent SEO agencies and PR agencies. But how do you assess the approach of the SEO company or improve your own internal process? This interview outlines best practice in using online PR to support SEO from the SEO agency perspective…
Online value proposition
Essential Essential topic
Dave Chaffey By Dave Chaffey 13 Oct 2007
Your online segmentation options for site visitors

The concept of segmentation, is of course, well-known to marketers but it is a term increasingly applied within web analytics. While analytics specialists may be up-to-speed on online segmentation options, most marketers won’t have time to get-to-grips with the options. So, I’m pleased to be present this interview with analytics specialist Hugh Gage to enlighten us about the online segmentation options…
Customer segmentation/targeting
Essential Essential topic