I often receive questions about the best way marketers can develop their digital marketing skills and experience to help get digital jobs, or just to keep yourself employable. Here is my answer to a question I received recently, whick I think is …..
Think Visibility was a conference held in March 2009 focusing on SEO. I have a commentary on all the presentation I watched and have embedded all the presentations…
Access our Free Digital Marketing guides
Free guides to improve your skills on your Smart Insights journey
FREE ACCESSUpdate, June 2009 – see my review of O’Reilly Book on developing Twitter business strategy. Everyone is familiar with the rapid growth in followers of celebrities such as @stephenfry and @britneyspears on Twitter. As the chart from Twitter Counter shows there …..
This post is a summary of my presentation to the Advanced Search Term Research & Targeting session at Search Engine Strategies London, 2009. I hope to share and learn on tools and tips for keyword analysis – so please add your ideas to comments…
This Subdomain vs subfolder issue is one of many decisions on business blogging to get right for companies deciding on setting up a blog…
Which digital marketing specialists are most worthwhile following on Twitter to stay up-to-date on developments in digital marketing?..
We all know that web copywriting needs to be brief to be effective (although AB testing will sometimes prove otherwise…). But if you are a marketer experienced in writing copy for print or direct mail, in which other ways should you change your style? In this interview, Anne Caborn of digital consultancy CDA takes us through the main issues experienced print copywriters need to consider…
We all know the Long Tail is important to keyword research for search engine marketing. This recent keyword analysis by Hitwise from US data showed that top 1,000 search terms account for just 11% of traffic: Top 100 terms: 5.7% …..
Website design optimisation and testing books Since I wrote my first book on web marketing 10 years ago, success in online marketing has required an ever more detailed approach as the discpline matures. Specialist books on search engine optimization have …..
