Not long ago, virtual reality was the futurists’ “mot du jour” before the underwhelming takeup of VR gloves, headsets and Second Life. Now, in 2009, I’m sure you’ve noticed, augmented reality featuring widely in the media. So as an update to …..
One of the most interesting aspects of digital marketing currently is watching and advising companies developing strategies for how Twitter can support their business. I did a roundup in Feb 2009 on different approaches businesses are taking in their Twitter strategy. …..
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FREE ACCESSI announced the publication of the 4th edition of my Ebusiness and Ecommerce management book via Twitter recently and a couple of people asked me what was new. Fair question! So, here from the preface is a chapter-by-chapter summary list. …..
Microsoft’s Bing search engine launched on the 1st June. This post summarises my recommendations on the features for marketers to consider…
This guide steps through all main configuration concepts and issues to consider for using Google Analytics to improve your results from online marketing…
Please complete this site optimisation research to help us improve our understanding of best practices for using AB and multivariate testing to improve site conversion rates. Complete site optimisation survey Through completing the survey myself, I’m sure that doing the …..
A review of the 2009 book “Successful Email marketing strategies” book by Arthur Middleton Hughes and Arthur Sweetser…
Interview on SEO Analytics using Google Analytics with Brian Clifton, former Head of Web Analytics for Google EMEA and more recently as the author of what many consider the best book on Google Analytics: Advanced Web Metrics with Google Analytics…
This is a summary of a whitepaper on consumer Email preferences and behaviour published in March 2009…
