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How to achieve audience participation – 2010 Customer Engagement Research Report

The 4th Annual cScape-Econsultancy customer engagement surveys is released today – this post is a preview featuring my contribution. You can download the full survey and read the introduction from the cScape site – this is worth downloading since as well as the research it has commentary from many well-known UK and US experts making recommendations in areas of engagement such as social media (of course), mobile, employee engagement and customer service. Here is my contribution…