By Dave Chaffey 04 Jan 2010 Best marketing book for 2010? My tip for the best book to help you with your marketing in 2010 isn’t one of mine, or one on social media, although recommendations on this will follow soon since I have had a lot of questions about the best book on social media recently. Instead, my recommended book is on marketing analytics…
By Dave Chaffey 16 Dec 2009 Most popular software tools and statistics to help Online Marketers in 2009 and into 2010 This page shows the most popular types of software and statistics according to the “voice of the crowd” – that’s use you – I have featured these tools and software in my Twitter – partly to be useful and partly just so I can remember the developments without doing a full blog post…
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By Dave Chaffey 07 Dec 2009 How to achieve audience participation – 2010 Customer Engagement Research Report The 4th Annual cScape-Econsultancy customer engagement surveys is released today – this post is a preview featuring my contribution. You can download the full survey and read the introduction from the cScape site – this is worth downloading since as well as the research it has commentary from many well-known UK and US experts making recommendations in areas of engagement such as social media (of course), mobile, employee engagement and customer service. Here is my contribution…
By Dave Chaffey 18 Nov 2009 Econsultancy Online Marketing Masterclass liveblogging summary – Nov 2009 Great to be at the sixth year of this Econsultancy event – I was there at the start. speaking at the first couple of events, but today speakers are exclusively client-side experiences which is fine by me, I can relax. …..
By Dave Chaffey 12 Nov 2009 Social media : Don’t Believe The Hype! Introducing the EFT ratio. Do you think the hype about social media vastly exaggerates the commercial reality of it’s importance? If you do, this post is for you – it presents one example as proof against the hype if your colleagues are asking “Why …..
By Dave Chaffey 02 Nov 2009 Twitter Lists for marketers How Twitter lists can be used to assess online engagement and social media…
By Dave Chaffey 27 Oct 2009 Enewsletter best practice with B2C and B2B examples To help you think through the issues to consider in an enewsletter refresh, my interview this month is with Denise Cox who, through the service and advice provided by her company, Email Service Provider Newsweaver, has been helping com..
By Dave Chaffey 09 Oct 2009 Conversion Optimisation – become an ATC Review techniques for conversion optimization summarised from the 2009 Econsultancy Conversion Optimisation report…
By Dave Chaffey 27 Sep 2009 SEO : Link analysis best practice This month, my interview is with Dixon Jones, an SEO who has been involved with Internet marketing for as long as me as founder and director of Search Engine Marketing Agency Receptional which was launched in 1999. Since I last met Dixon …..