Just a short post to mention 3 conference sessions I’ll be giving in Feb and an announcement about a new copywriting training course from my colleague Jonathan Gabay. If you’re attending either of the events it would be great to …..
This is a question asked in the UK Netmarketing forum. I thought my answer might be interesting to other marketers reviewing their e-mail marketing, so here it is! The remainder of the question: “If you were purely looking at the design …..
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FREE ACCESSIn this interview which accompanies my other posts on trends and predictions for 2010, I interview Ian Truscott, Vice-President of Web Content Management at Alterian. My interview explores trends in content management and practical ideas for improving engagement – I …..
My own predictions aren’t so much what I think marketers will focus more on, they’re about what the most savvy digital marketers get already, but others maybe don’t because they’re stuck in trad media thinking or it’s so difficult to change the way their marketing is managed and resourced…
In my commentary, I’ve also picked out what I think really matters most or is a significant new trend in 2010 limiting myself to two posts from the best known commentators in each area…
A discussion of factors to improve sales from an Ecommerce site…
Digital enables you to create momentum by adding more appealing content or apps or rewards through time, rather than just a short burs..
Using Facebook for marketing – this post is a showcase of businesses of a range of sizes from a range of sectors who are using the recently revamped (Feb ’09) Facebook pages which now look more like individual profile pages…
The surge of interest in social media over the last two or three years has been accompanied by a surge in social media books seeking to demystify the topic…
