A whitepaper on good practice Value: [rating=4] Our commentary : Best practice for Enewsletters and promotional emails are discussed a lot; See, for example, our posts on Enewsletter Best Practice. But how to make the most of emails accompany sales …..
Back to basics: Conversion optimisation. Where should we start? So many pages to improve, so little time! With more site owners turning to tools like Google Analytics and the Google Website Optimiser to review and improve pages, the obvious question …..
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FREE ACCESS2010 DMA National Client Email Marketing Report Value: [rating=4] Our commentary : I recently wrote the conclusion for the 2010 Annual Client Email report for the UK Direct Marketing Association. Here I share what I took from the report and …..
Know your audience! Value: [rating=4] Our commentary: Marketing Minute’s Drew McLellan of the blog offers some advice: “As you are crafting a new campaign that you hope will go viral” always ask yourself, is the juice worth the squeeze for …..
Lighten the load and increase the impact Value: [rating=3] Our commentary: The CMI (Content Marketing Institute) have posted a case study that we can all likely take something from. The company, OpenView Venture Partners, have more than tripled visitor traffic …..
Twitter is more likely to help induce advocacy and future purchases Value: [rating=4] Our commentary: This short piece on emarketer.com gives a review of some new research revealing that Twitter followers who “follow” a brand are more valuable at the …..
Our recommended tools for comparing your visitor numbers against competitors All site owners want to know “how do we compare to our rivals” in number of visitors, but of course web analytics tools don’t give you that. Instead you have …..
Towards a strategy for integrating email marketing with social media Value : [rating=4] Our commentary : The article explains that many email service providers have introduced “share to social” features enabling email marketers to include buttons to share email content …..
Mashable highlight 5 growing social media trends Value: [rating=4] Our commentary: A new breed of Q&A services are changing the way we search. Barcode scanning applications are making products social, and deal-of-the-day sites are giving us ways to save by …..
