Alerting you to 3 new tools: link profiles, query parameters and search CTR changes Value: [rating=5] Our commentary: As a Digital Marketer, it’s great to see companies like Google offering free well featured tools to allow you to manage your …..
The Power of Customised Facebook Landing Tabs Value: [rating=4] Our commentary: This is a useful post by Jay Baer on the Social Media Examiner site. His point is that though getting someone to click your “Like” button is paramount to …..
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FREE ACCESSSetting up campaign tracking in Google Analytics to track campaign response In this months poll I asked readers of this blog to see which campaign tracking techniques they or their company or clients tend to use. Later in this post …..
Campaign examples of using Foursquare, Gowalla, Facebook Places and Twitter Locations to reach your audiences through mobile marketing Value: [rating=4] Our commentary: The growth in options for location-based marketing (aka proximity marketing) has been one of the major trends in …..
Benchmark your email marketing against these 10 trends Value: [rating=4] Our commentary : A new ten page whitepaper from Lyris to help review your email strategy into 2011. If you haven’t seen it, my 10 factor email marketing audit may …..
A detailed case study showing how Dell structure their customer experience and improvement programme worldwide Value: [rating=5] Added Jan 2011: The commitment of Dell to improving sales and experience through a measured approach is shown since have 25 dedicated people doing …..
The guide is structured around these 10 critical success factor areas for email marketing.
We find that much that is written about improving results from email marketing focuses on a limited number of efficiency factors, especially creative and copywriting. While discussion of subject lines, template design, layout and the position of the calls-to-action are all important and interesting, this misses the bigger picture, which is relevance and its context – does it arrive at the right time?..
Fish Where The Fish Are Value: [rating=4] Our commentary: Oreo is one of the most popular Facebook pages in the world, I didn’t know that until today so Googled around to learn why and how they had achieved this. This …..
Buy Your Friends Starbucks On Facebook Value: [rating=4] Our commentary: Thanks to an update added yesterday to the Starbucks Card Facebook application, the brand’s fans can now gift Starbucks via Facebook. Importantly, the Facebook Card app was dreamed up by …..
