Smartblog commented this week that being a great WOM (word-of-mouth) marketer requires an understanding of the basics that motivate people to talk about you and share your brand story. They highlight 3 ways, I’ve listed them below and added an …..
Your options for visualising and better understanding the combination of media that assist sale across multiple touchpoints on the “path to purchase” Back in 2008 I did an interview with Gary Angel, an analytics consultant at Semphonic, where I asked …..
Access our Free Digital Marketing guides
Free guides to improve your skills on your Smart Insights journey
FREE ACCESSSignificant new feature will change clickthrough rates This week, Google recently launched an update to its search results page (SERP) which allows visitors to preview a website within the results page before making the decision to click-through. The update currently …..
How do your PPC costs compare? Should you take a closer look at Bing The latest Q3 2010 paid search market data from Efficient Frontier gives some interesting insights into the big 3 Search Engines. In short it shows an …..
Connect 2010 email marketing conference summary “It’s all about the conversation” was a key message from Connect2010 email marketing conference which I attended in October. Organised by eCircle, and now in its 5th year, the event included a rich mixture of …..
SEOMOZ Industry Report Value: [rating=3] Our commentary: I don’t believe SEOMOZ will require much of an introduction these days but I felt there recently released Industry survey results deserved a quick mention. They’re of particular interest to SEO specialists working …..
Yesterday, Facebook launched ‘Deals’ – a new application within Facebook’s now updated iPhone app – it will let you find deals at nearby businesses. It’s only available on iPhone for now, and only in the US until early next year. …..
Social network LinkedIn beefs up company profile pages Aside from improvements to the user profiles and implementing Groups half-way through this year, Techcrunch have posted about the beefed up Company profile page, a feature originally launched back in April this …..
7 Steps To Help Guide Social Media Planning Value: [rating=4] Our commentary: Lee Odden, of Top Rank blog fame, has pulled together a pretty detailed list covering his key areas to check when creating or refining a social media marketing …..
