Examples of using vision statements to give focus to your digital marketing I believe that developing a specific vision or mission statement for your digital channels can really help explain the need for sufficient investment in digital marketing within a …..
Applying the crowdsourcing approach to improve content quality I’ve written before about I like the forward-thinking approach to involving customers used by Penguin in Spinebreakers, a new site created separate from the main Penguin domain to engage teenagers.I think it’s a …..
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FREE ACCESSAlert about new Google Webmaster Tools notification Value: [rating=5] Our commentary: The use of Adobe Flash has long been a debate between agencies & / or internal teams. On one hand you have the creative team who promise that they …..
We"€™ve seen a lot of changes on the internet landscape and how people interact with content within it, mobile and tablet PC’s being obvious examples. On top of that there’s changing web standards, influenced by that changing technology. Things like …..
So, you’re maybe launching a new campaign, maybe a product launch, something like that. You’ve limited budget and time, do you create a micro-site, a new Facebook fan page or section within your current site? I’ve faced this dilemma before …..
5 B2B Social CRM case studies to learn from Value: [rating=4] Our commentary : The hunger for information on how to apply social CRM in 2009 and 2010 is shown at the start of this post. It’s helpful since it …..
One in four page views are on Facebook in the US Hitwise has reported that visits to Facebook accounted for over 10% of US Internet traffic in the week ending November 13, 2010, year-on-year that’s a whopping 63.5% up from …..
Success seems such an easy thing to measure in email marketing. Even the lowliest of campaign software should report “opens” and clicks. And many marketers have access to more-important post-click metrics, like sales, downloads, page impressions, donations etc. Most arguments …..
How important is it and how well are you using it? Marketing impact: [rating=5] Our commentary: Now well into its third year, blended (or Universal) search is now a widely accepted & expected part of search result pages. But is …..
