Our advice – be worth Liking Value: [rating=4] Our commentary: I’ve blogged about it in the past, and of course getting Likes is fundamental to not only Facebook marketing but increasingly digital marketing, especially if you’re in B2C. Yet at …..
New report advises on Enewsletter best practice Value: [rating=3] Our commentary : An enewsletter is still a key customer communication for many companies. Given this, it’s always struck me as curious that usability advice for Emails and enewsletters doesn’t get …..
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FREE ACCESSBest practice tips and examples for optimising your checkout This article explores the variety of checkout options available, as well as common consumer pre-conceptions of registration, best practice tips and recommended approaches in order to optimise your checkout for new …..
Mining search keyphrases, entry pages and top content for nuggets of insight Value: [rating=4] Our commentary: In this post I share a quick tip that often crops up on Google Analytics courses. It is relevant mainly to larger sites with …..
A how-to guide for setting up goals in Google Analytics In another post, I’ve written about how to set high-level goals for digital marketing, this post shows how best to set them up within Google Analytics. What is a goal …..
Considered, clever and committed – Cisco share their insight Since experimenting with a blog back in 2005 Cisco’s clever use of social media now plays a serious part in the company’s worldwide presence, writes Meryl K. Evans in a post …..
With Nov 2010 change, Google Places now an even bigger opportunity for clicks & mortar businesses Importance: [rating=5] (if you have a physical location!) Our commentary: Google Places has evolved as with most Google products quite significantly in the last …..
Groupon – The Failed Magic Bullet? A ‘cool tool’ won’t fix a weak sales promotion… It’s the third time now that that I’ve heard reference to new research on Groupon indicating that “32% of businesses using Groupon find it unprofitable”. The …..
The top 10 link-building techniques Two of the most common questions I’m asked as a consultant is, “How do I get more links?” quickly followed by, “is there a quicker way of doing it?”. Quite often clients expect link building …..
