Great examples of websites with effective online value propositions (OVPs) “Why should I do business with you online?” is the question on the subconscious minds of all site visitors and especially first time visitors. I believe the design has to …..
My briefing evaluating Foursquare as a tool for marketers and users Like many, I’m always questioning new technology asking “what can it do for my clients and me personally”. I’m naturally slightly sceptical, so decided to adopt foursquare for a …..
Access our Free Digital Marketing guides
Free guides to improve your skills on your Smart Insights journey
FREE ACCESSSetting Goals and questioning your Paid Search Performance Data Analysis & Understanding – Looking Back A key part of setting any goals for future campaigns is to look back and fully understand all the core KPIs for each digital marketing channel. …..
We recommend these slide decks whether you’re a beginner or more advanced user of Google Analytics Value: [rating=5] Google Analytics Training 301 View more presentations from ivantage. Our commentary: I was recently asking Matt Trimmer of iVantage who runs regular …..
Which marketers running the show do you find useful? I love Twitter as a way of learning about new developments and approaches in a social way. But if you’re looking to learn from others on Twitter, as well as socialise, …..
What does your email signature say about your brand? A signature is like a snapshot of your personality. Do you know when you sign your name in a personal or professional communication unknowingly you disclose much more about yourself, than …..
Facebook is today launching Places Deals in the UK and Europe, I posted on Facebook Deals in early November launching the the USA with Gap and Starbucks, amongst others. Well, as of this week it’s in the UK. Facebook users will …..
How organisations have to change mindsets to reap the benefits of social media marketing “If you approach social media with the hope that you can either discipline or control it then you really shouldn"€™t approach social media at all. It"€™s …..
How do Fans really interact with Facebook and how can/should you interact with them You already know that, along with everything else on your plate, you need to develop Facebook as a valuable marketing tool in some shape or form, …..
