Dave’s talk at TradeDoubler UK 2011 Digital Marketing Summit The title of this talk is natural since presentation was for a “performance marketing” audience who use TradeDoubler for affiliate and search management. I hope it’s particularly helpful for folks running …..
A useful report from Exact Target who have not only researched what consumers value from digital marketers, but also applied sound thinking to suggest what to do next, a mini guide of sorts. We’ve taken our spin on the report …..
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FREE ACCESSHave you reviewed the importance of Google Blended results recently? When considering traffic acquisition tactics and specifically Google as a channel to getting traffic it is easy to get caught up in optimizing web pages & “link building”. Opportunities with …..
Our interview with Claire Rollinson of AlchemyWorx I’ve been in touch with Claire Rollinson for a while swapping ideas on Email marketing via the social networks and through IDM Digital courses. Initially Claire worked out as a marketing comms manager …..
Some still don’t get the potential of digital media A friend of mine who works for a brand development agency, made a comment the other day, which summed it up for me. He suggested that digital agencies don’t really need …..
5 rules to live by for your social content strategy I picked up a copy of the new “Social CRM for Dummies” at the Adobe/Omniture Summit last week and thought I would share some of the ideas from it and …..
The only marketing left “Content is the only marketing left”, suggests Seth Godin. I think that statement has never been truer, if marketing is about respecting and teaching your customers to believe in you over other brands. I’d say it …..
New report compares desktop to mobile advertising showing rapid growth, CTR X 2.7, 60% of CPC costs, but lower conversion Over the last few years (largely thanks to the rise of the Smartphone and texting) mobiles have become a much …..
A case study showing the power of Email remarketing and testing In part 1, Email Remarketing – why aren’t more people using it? we showed how Email Remarketing is surprisingly rare and discussed why this might be. Thanks for the …..
