There is a big opportunity to gather valuable data, but having data sitting in a database isn’t enough. The future of customer marketing is data. Brands say they want to “be more data-driven” and level up their marketing. There is …..
… and what they might mean for 2020 Seasoned visitors to the Smart Insights blog will no doubt agree that there’s an abundance of, well, smart insights to take in on a daily basis. With digital and marketing constantly evolving, …..
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FREE ACCESSFind out what video marketing trends you need to be aware of for 2020 in order to better shape your digital marketing strategy and deliver results. Social media, the rise of Stories and the way in which people consume media …..
The #MarketingMinds series share real-world stories from marketers showing how digital marketing has helped them develop their careers or businesses. Marketing Mind: Newaz Chowdhury My name is Newaz but I also go by Oz. I help run marketing projects within …..
How frequently are people shopping these days? Which channels do they prefer? What’s their motivation? These are all shifting variables – challenges for retailers who are trying hard to stay relevant and competitive in this consumer-driven world. To gain insight …..
Understand marketing management team strategies that will set you apart from the competition If you’re planning a business campaign or venture, you need to form a killer marketing management team. It will ensure enhanced visibility of your brand and a …..
Chart of the Day: The Role Various Types of Media Play in People’s Lives When it comes to media intake we have a plethora of types that are at our disposal. These different types are used by people in different …..
It’s time to explore five key email marketing trends set to shape your strategy in 2020, from mobile optimization and simplified content, to AI and email’s continued position as one of the most trusted communication channels available to marketers It’s …..
As AI continues to advance, so will the ability to use it to improve digital marketing strategies and provide valuable customer insights for companies With the ability to collect data, analyze it, apply it and then learn from it, AI …..
