Is crowdsourcing a solution to your content problems? We’ve posted before about the importance of engaging with users, about earning the permission to market and the importance of social objects for user engagement and amplification. By engagement, I’m referring specifically …..
What are Rich Snippets and how to create them? Rich snippets are a way of tagging specific types of content so that Search Engines and web services can use them to display additional information in search results or share to other sites. …..
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FREE ACCESSOur interview with Jordie van Rijn of Email Vendor Selection When I’m running training courses on email marketing, there are almost always marketers on the course who are dissatisfied with their current email provider or are just looking to move …..
Evaluating technology options for innovation in marketing – know your hype cycle I’m noticing a lot more innovation roles in larger organisations recently. It’s great to see companies investing in understanding technology and marketing trends to try to create a …..
How can B2B companies use video to attract, engage and improve conversion without falling into the gimmick trap? Integrating video into a website and sharing through video sites has great potential to build awareness and establish trust before a transaction. …..
A major Facebook update to privacy and sharing settings also phases out Places Importance: [rating=3] Recommended link: Facebook blog announcement Our commentary on Facebook update Most sites have reported this update as a response by Facebook to Google+. It’s true …..
Our summary of the IPA new models of marketing effectiveness report As marketers, we use the expression “integrated campaign” often, but of course in practice, the degree to which campaigns are truly integrated across channels varies. Recently the IPA released …..
More referrals from the t.co domain means you should check how you track Twitter within Google Analytics Importance: [rating=4] Recommended link: The Next Web Our commentary on the New Twitter tracking Last week Twitter quietly changed it’s method of linking …..
Some practical tips for email and web copywriting Chunking is breaking your copy up into easily scannable paragraphs. Chunking is more effective for your online readers, here’s why… This is how non-chunked copy looks to your readers It’s a mountain …..
