Where social media marketing misses the content opportunity I’ve been thinking about the key elements of ongoing inbound marketing activities – with the goal of driving sustainable interactions beyond one campaign. Our agency, First 10, played a part in a …..
The anatomy of a fan A genuinely useful infographic from Moontoast (they create e-commerce software for Facebook pages). This graphic reminds us on the how to market to those different levels of engaged users – all fans are not the same!
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FREE ACCESSActions speak louder than clicks Value/Importance: [rating=4] Recommended link: Starcom MediaVest SMBI Study Starcom MediaVest reveal how social engagement benefits the brand I thought it would be useful to share this new research in our alert since unusually it shows …..
An introduction to Google’s new multichannel funnels feature Multi-channel Funnel Reports in Google Analytics bring us a whole new depth of understanding to how people come to web sites over the course of several visits. And there’s a bonus: we …..
Do you agree with the importance of these processes? Here’s a cool new infographic. I particularly like it since it’s not the same-old, same-old format and it forces you to ask – do we get our design processes right? Update: …..
Avoiding the accidental reasons why your marketing emails may not get through The surprising thing about email deliverability is there are some common causes that are often innocent mistakes and can be avoided. The first two posts in this series …..
An introduction to business use of social media for marketing Talk to a non devotee about social media and they will still tell you that it’s either a tool for geeks or for students that have nothing better to do …..
I’m finding the news aggregator Summify interesting and useful Value: [rating=3] Recommended link: Summify News Aggregation Service How I find Summify I’ve been using Summify for the last couple of weeks as a way of keeping up-to-date with the latest …..
A new in-depth guide from Distilled Value/Importance: [rating=4] Recommended link: http://www.distilled.net/linkbait-guide/ Our commentary We think this is one of one of the most useful free guides and workbooks for marketers published this year. Particularly relevant to SEO and E-PR it’s …..
