A three-step process for brainstorming, collecting and refining your keyword list Whether you’re putting together a pitch proposal, preparing for an interview or working on a comprehensive SEO strategy, keyword research enables you to develop a clear understanding of what …..
Chart of the Week: 45% of marketers say increasing engagement is the biggest challenge for email strategies and yet this isn’t a primary goal to work toward. Email marketing has long been a tactic that delivers high ROI, which means …..
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FREE ACCESSArtificial Intelligence is transforming content production for marketing, which can help deliver improved ROI and business growth AI is putting content marketers on the verge of becoming AI-first! AI is all set to revolutionize content. Is your business AI-ready? Talk …..
A marketing operations model integrates people, process and technology across the ecosystem, enabling the marketing organization to deliver the right message. I’ve been working in the Marketing Operations field for almost 15 years now, helping CMOs build operating models to …..
Heed this advice to avoid typical pitfalls I think Danish physicist Niels Bohr said it best: “An expert is a person who has made all the mistakes that can be made in a very narrow field.” Having planned, analyzed and …..
Google phasing out third-party cookie support, Facebook under fire for political ad refusals, Instagram testing web DMs, Grindr reported for GDPR breach, YouTube “should demonetize climate denier videos” We’re a bit late with our usual Friday news roundup, but the …..
Choosing a new (or right) content management system and digital commerce platform sits at the forefront of a company’s digital transformation strategy and, ultimately, success The term “re-platforming” typically is not a simple process of migration from one type of …..
LinkedIn has been quietly building a strong presence and reputation within the professional community making it a great social media opportunity When we think of social media, Twitter, Facebook and Instagram are probably the first platforms that come to mind. …..
It’s not always easy to tell at a glance which social media platform will offer the most opportunities for your brand The past decade’s explosion in social media marketing has made it more important than ever to know how to …..
