Artificial Intelligence is transforming content production for marketing, which can help deliver improved ROI and business growth AI is putting content marketers on the verge of becoming AI-first! AI is all set to revolutionize content. Is your business AI-ready? Talk …..
A marketing operations model integrates people, process and technology across the ecosystem, enabling the marketing organization to deliver the right message. I’ve been working in the Marketing Operations field for almost 15 years now, helping CMOs build operating models to …..
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FREE ACCESSGoogle phasing out third-party cookie support, Facebook under fire for political ad refusals, Instagram testing web DMs, Grindr reported for GDPR breach, YouTube “should demonetize climate denier videos” We’re a bit late with our usual Friday news roundup, but the …..
Choosing a new (or right) content management system and digital commerce platform sits at the forefront of a company’s digital transformation strategy and, ultimately, success The term “re-platforming” typically is not a simple process of migration from one type of …..
LinkedIn has been quietly building a strong presence and reputation within the professional community making it a great social media opportunity When we think of social media, Twitter, Facebook and Instagram are probably the first platforms that come to mind. …..
It’s not always easy to tell at a glance which social media platform will offer the most opportunities for your brand The past decade’s explosion in social media marketing has made it more important than ever to know how to …..
There is a big opportunity to gather valuable data, but having data sitting in a database isn’t enough. The future of customer marketing is data. Brands say they want to “be more data-driven” and level up their marketing. There is …..
… and what they might mean for 2020 Seasoned visitors to the Smart Insights blog will no doubt agree that there’s an abundance of, well, smart insights to take in on a daily basis. With digital and marketing constantly evolving, …..
51% of marketers believe that influencer marketing helps with quality customer acquisition but how else could it benefit your digital marketing strategy? While many social media users and consumers are growing tired of influencers, they are still an incredibly effective …..
