New Global survey reveals variation in Facebook ad clickthrough rates and cost per click Value/Importance: [rating=4] Recommended link: TBG Digital UK Our commentary TBG Digital are one of the largest agencies managing Facebook advertising campaigns worldwide, so it’s interesting to …..
5 ideas to start your brand revolution in 2012 We’re still in the midst of 2012 predictions, they’re everywhere at the moment, mostly describing what’s already out there. I’m not a futurologist, and if I am honest, I prefer to …..
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FREE ACCESSCurrently available on Google.com only Importance: [rating=5] Value: [rating=1] Source: Google Official Blog annoucement Our commentary on Google’s Search Plus Your World (SPYW) Make no mistake, Google’s bold start to 2012, announced this week will have a massive impact on …..
A key mobile design trend in 2013 Mobile usage is only going one way. Up. Rapidly. But how good are the experiences we’re building for customers? Designing experiences on mobile is challenging because of the form factor and because it’s a …..
8 key issues to review to make sure your blog supports company goals This is the second in a series of blog posts aimed at helping business bloggers. The first post explored getting started and avoiding writer’s block, sometimes an …..
Are your customers sunny sharers or walled worriers? Value/Importance: [rating=4] Recommended link: McCann London Facebook Page Our commentary Our customers are understandably worried about how the data they provide online is used and protected. But how worried are they really? …..
A planned approach to make better use of video marketing Video has now become a staple part of many business’ marketing toolkits, but there are still plenty out there who are yet to jump on the horse. This guide is …..
5 reasons why you don’t and 10 reasons why you could Surely it’s obvious, with today’s digital marketing platforms like search and social networks, desktop and mobile web applications that you need a digital marketing strategy? I don’t think so, …..
5 actions to minimise the impact of an address change In my last post I summarized 9 common headaches to watch for when you change email service provider. This time I’m drilling down into the first of these, guidance to …..
