2 examples of a technique to use for retail SEO Advice to create quality content is a recurring theme from Google. It’s the recommendation every time someone raises a complaint about their latest algorithm. It’s also what Matt Cutts recommends …..
What are the options for promoting a mobile app? Many businesses are now looking to use mobile apps to encourage customer interaction and loyalty. Fortunately, this seems to fit with the preferences of mobile users; recent research from Comscore showed …..
Access our Free Digital Marketing guides
Free guides to improve your skills on your Smart Insights journey
FREE ACCESSAimed at capturing a greater share of higher converting ‘long tail’ traffic Ecommerce websites can inadvertently fall short of SEO best practice because, for example, the site may be accidentally riddled with crawler and duplicate content issues. Such issues are …..
Social media marketing gives new options for segmentation Since the 1950s, when the practice of market segmentation began, it has been the cornerstone of any marketing strategy. Accurately define your market segments and then the follow on activities of targeting …..
A new look and less features for GWT Importance: [rating=2] Recommended link: Google Webmaster Blog announcing the new design Our commentary In the past 3-4 weeks Google have made various changes to the Google Webmaster Tool platform, including, more recently, …..
Is customer experience management the new CRM? This year, many CRM vendors and commentators are hailing the age of customer experience management, raising the question of whether we are witnessing a sea change in CRM? When SAP held its Influencer …..
Are you taking apps seriously in your marketing? The big mobile manufacturer and software brands, like Apple, Google and Samsung, are adding more and more functionality to mobile phones. From games, to shopping, travel, social and even health. We also …..
Kath Pay interviews Dela Quist about why he thinks “more is more” Hands up those who have always been told that “less is more” when it comes to sending emails? Well I had the opportunity to interview the often-controversial Dela …..
How one creative agency got creative with its offline advertising If you’ve ever travelled on the London Underground you’ll be well aware of the fact that virtually all space is for sale. Over a billion passenger journeys are made every …..
