By Expert commentator 03 Mar 2020 How Google evaluates your content quality and top techniques to reverse a Google penalty How to rank higher on Google and what to do if your traffic suddenly drops Everyone knows the importance of providing consistent and high-quality content on your website but determining what quality content actually looks like can be a bit …..
By Expert commentator 02 Mar 2020 Integrating events and social media to generate business In this digital era we live in, the integration of live events and social media has proven to be a marketing strategy with high ROI The events industry generates $ 1.5 trillion annually around the globe. In this digital era …..
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By Expert commentator 28 Feb 2020 How to make your blog and social media accounts work together When you’re not joining your social media and blogging efforts, you aren’t benefitting from their full potential impact Everybody knows that your blog and social media accounts are essential parts of building an online presence for your brand. Both social …..
By Expert commentator 27 Feb 2020 How to start a micro-influencer marketing campaign from scratch Want to run successful influencer marketing campaigns? This post will show you how micro-influencers can help you meet your business goals. Let’s talk about the infamous Fyre Festival. It has been two years since Fyre Media Inc. launched this music …..
By Content Partner 27 Feb 2020 How to use a domain name in your digital marketing strategy Having a domain name that stands out in your communication can help make your message more effective Marketing is not what it used to be. The Internet has radically transformed how we conduct and promote our business. Today, with digital …..
By Expert commentator 26 Feb 2020 How negative reviews could be a game changer for your business Hiding negative reviews does not breed respect. Instead, a mix and match of positive and negative reviews help build trust and credibility for your brand. Negative reviews are frowned upon by businesses, so much so that 87% of them don’t …..
By Gavin Llewellyn 26 Feb 2020 SEO video marketing: Defining your video marketing strategy Five practical steps to improve your video SEO and align objectives with strategy and tactics Video is becoming an increasingly important element in the modern content marketer’s toolkit. When we consider that YouTube alone is the world’s second largest search …..
By Mark D. Hall 26 Feb 2020 Map your customer journeys to fix your CX issues In order to fix your brand’s customer experience (CX) issues, you first need to find the problematic experiences In life as in business, having a clear vision and tactical execution maps are essential for success. Otherwise, as Lewis Carroll cleverly …..
By Gavin Llewellyn 25 Feb 2020 Build trust and confidence in an age of data scepticism How to outline to customers how their data will be used as part of your marketing strategy The data we capture and collect has become a highly valuable and important part of what we do as marketers. As we’ve become …..