By Expert commentator 28 Feb 2020 How to make your blog and social media accounts work together When you’re not joining your social media and blogging efforts, you aren’t benefitting from their full potential impact Everybody knows that your blog and social media accounts are essential parts of building an online presence for your brand. Both social …..
By Expert commentator 27 Feb 2020 How to start a micro-influencer marketing campaign from scratch Want to run successful influencer marketing campaigns? This post will show you how micro-influencers can help you meet your business goals. Let’s talk about the infamous Fyre Festival. It has been two years since Fyre Media Inc. launched this music …..
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By Expert commentator 26 Feb 2020 How negative reviews could be a game changer for your business Hiding negative reviews does not breed respect. Instead, a mix and match of positive and negative reviews help build trust and credibility for your brand. Negative reviews are frowned upon by businesses, so much so that 87% of them don’t …..
By Gavin Llewellyn 26 Feb 2020 SEO video marketing: Defining your video marketing strategy Five practical steps to improve your video SEO and align objectives with strategy and tactics Video is becoming an increasingly important element in the modern content marketer’s toolkit. When we consider that YouTube alone is the world’s second largest search …..
By Mark D. Hall 26 Feb 2020 Map your customer journeys to fix your CX issues In order to fix your brand’s customer experience (CX) issues, you first need to find the problematic experiences In life as in business, having a clear vision and tactical execution maps are essential for success. Otherwise, as Lewis Carroll cleverly …..
By Gavin Llewellyn 25 Feb 2020 Build trust and confidence in an age of data scepticism How to outline to customers how their data will be used as part of your marketing strategy The data we capture and collect has become a highly valuable and important part of what we do as marketers. As we’ve become …..
By Expert commentator 25 Feb 2020 Customer experience statistics for 2020 Increasing competition across all industries means that customer experience is more important than ever if you want to stand out for the right reasons Customer experience (CX) is more important than ever. With competition increasing, the digital world making it …..
By Expert commentator 24 Feb 2020 Optimizing for voice search: Keyword generation and relevance development Voice search is an important marketing trend, with consumers wanting convenience when searching Voice search is the future of online marketing. If your business is not optimized for voice searches, you cannot expect to reach your audience and achieve its …..
By Expert commentator 24 Feb 2020 5 things to consider when using marketing automation Business owners must be careful to abide by the laws of various countries when tracking customer data online The internet has erased many international borders when it comes to commerce and interactions. However, business owners must be careful to abide …..