By Expert commentator 30 Apr 2013 Create a social hub for your social media content with ‘Tint’ Tint gives businesses an easy way to bring Social Media Feeds to their websites Value: [rating=3] Recommended link: Tint Gallery example Last year, Chris Soames highlighted that companies are looking for ways to aggregate their social media content in one …..
By Susanne Colwyn 30 Apr 2013 Latest 2013 Inbound Marketing Research summary for UK and Europe Hubspot survey shows challenges and even greater opportunities for Inbound Marketing Value: [rating=4] Recommended link: Inbound Marketing Research, Update European Edition Now Available Marketing in Europe? Hubspot have just released their European report on Inbound marketing, after gathering insight from over …..
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By Lara Fawzy 29 Apr 2013 5 ways to learn more about customer needs in local markets How today’s Global Digital Marketing Leaders can get closer to their customers There’s really no better way for global digital marketing leaders to learn about marketing to a new international market, or emerging market than by living in one, or two, or …..
By Expert commentator 26 Apr 2013 Facebook launches into mobile with Facebook Home What does Facebook Home mean for Marketers? Mark Zuckerberg finally unveiled Facebook’s mobile device strategy earlier in April. After a continuous swirl of rumours speculating the arrival of the Facebook phone from when All Things D first reported on project ‘Buffy’ …..
By Susanne Colwyn 26 Apr 2013 Evolving skills of the Modern Marketer [Infographic] The Modern Marketer is Part Scientist and Part Artist? Are you balanced? On a daily basis, social and digital marketing platforms are evolving and developing. In the same way, Marketers are embracing these changes through upskilling or using their hidden …..
By Expert commentator 26 Apr 2013 A New Facebook Mobile Business Page Layout Check the effectiveness of your company page with the new mobile page layout Value/Importance: [rating=3] Recommended link: Facebook new mobile layout Our commentary on the new Facebook mobile design Facebook has always worked hard to optimise mobile customer experience since this is …..
By James Carson 26 Apr 2013 Managing content marketing: Who do you need on your team? Practical advice on WHO you need to execute your content marketing strategy Many content roles I see are the domain of trained Journalists and Copywriters, but this doesn’t always add up. On the web, many of the best examples of engaging …..
By Expert commentator 25 Apr 2013 Using the AIDAR purchasing funnel model Reviewing the role of social media in CRM Most brands understand the concept of promotion using social media but few understand how to attribute value in the same way as traditional broadcast media. With the rise of the internet, customers …..
By Expert commentator 25 Apr 2013 The Content Marketing Landscape in 2013 [Infographic] Tools for managing the content marketing process In 2013, content marketing is receiving more attention than ever and there are a growing number of tools to manage it. We thought this infographic by Content Amp provides a nice visualisation of different …..