Some examples of alternative strategies from retailers It’s a bit of a ‘chicken or egg’ question, but when it comes to mobile commerce, what should come first – a responsive site or mobile optimised marketing? Or both together? The answer …..
What is holding digital marketers back? Did you know that Facebook got a massive 40% increase in ad sales worldwide with just a small change in wording. Instead of a call to action button ‘advertise’ they simply changed it to …..
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FREE ACCESSSimple ideas to review for more impactful Pinterest, Google+, Facebook and Twitter Posts We like useful infographics that prompt you to think about the way you do things and change them. Myclever Agency have designed a ‘clever’ (excuse the pun!) …..
We like this simple PPC advice released by Finch on how to implement and optimize a PPC campaign for ecommerce sites, though it can be adapted across different sectors. It’s a useful checklist for those who are perhaps new to managing …..
To opt-in or double opt-in, that is the question Should I use single or double opt-in when growing my email list? It’s a question I’m frequently asked. However I don’t see it as a binary question of one or the …..
New report summarises best and worst only copywriting practices Value: [rating=4] Recommended link: State of Digital Copywriting: Sticky Content Survey results 2013 This report makes for interesting reading if you’re involved in writing content, in the on or off-line world, …..
How e-retailers can avoid Buyer’s Remorse by considering where coupon codes are introduced in the checkout process In previous posts I have mentioned something that in the offline retail world that is known as buyer’s remorse. But having recently seen …..
Harness the value of marketing insights from controlled testing Are you truly leveraging the potential of your traffic? I’m going to show you why most companies aren’t and how you can today, with two phases. Editor’s note: Chris Goward, the author …..
Exploring the opportunities and obstacles of targeting mobile users via the affiliate channel Mobile is an area that is finally beginning to thrive and produce interesting outputs that can aid the understanding of consumer behaviour in an offline environment. To …..
