By Mark D. Hall 27 Mar 2020 5 keys to work-from-home success during Coronavirus times You and your team are stuck at home – that’s the current reality. By following these guidelines you can boost everyone’s work-from-home (WFH) morale and productivity. Your customers don’t care where you work Due to recent Coronavirus revelations, it’s not just …..
By Expert commentator 26 Mar 2020 The latest hacks and tools for full-stack marketers A list of digital hacks and tools for full-stack marketers First of all, think through your most tedious, low-skilled, weekly tasks. If you find them cumbersome, chances are, other marketers are bound to have felt the same frustrations as you. …..
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By Expert commentator 25 Mar 2020 How to succeed as a new website operations manager Implement these suggestions to enter into your WebOps role smoothly Congratulations! You’ve been hired as your company’s new website operations manager, but you might be wondering what exactly your role is. While some companies use an agency relationship to fill …..
By Gabrielle Wright 24 Mar 2020 Global impact of COVID-19 consumer behaviour, plus why B2B marketers are reinvesting in digital Chart of the Week: Pandemic hits high-ticket air travel and cruises, alongside small pleasures such as eating out, as marketers reassess what constitutes value for customers right now and how digital marketing can help Charts from Market Insider paint a …..
By Gavin Llewellyn 24 Mar 2020 Exploring the benefits of long-term learning Five ways marketers can benefit from continuing professional development As marketers we can sometimes become insulated from the world around us. But when we poke our heads above the parapet, it’s surprising what we can learn from others. I’ve always …..
By Expert commentator 23 Mar 2020 Why consistent customer service matters and how to achieve it: Amazon and Comcast 2 case studies Good service once earns one happy customer. Consistently good service builds a satisfied, loyal customer base. Unfortunately, unless you’re a sole proprietor doing everything in your business, you can’t control how your customer service teams work at every moment. How …..
By Gabrielle Wright 23 Mar 2020 Being sensitive: Human responses to COVID-19 Smart Insights members and followers have been discussing positive brand responses to Coronavirus which have moved us and impressed us. We hope you will find this summary of some of our favourite responses below helpful. It may even spark a …..
By Expert commentator 20 Mar 2020 Secure investments by capitalizing on your channel sales strategy Channel sales compose a fundamental part of most business models. Trusted partners can help companies enter new regional markets with little investment or expand their share in existing markets. But most channel partners will work with more than one brand, …..