By Expert commentator 31 Mar 2020 How brand management can be enhanced in the age of AI Artificial Intelligence (AI) has actively taken the world by storm. More and more businesses are now planning to leverage AI to develop brand management strategies as a fundamental part of their vision and mission Meanwhile, AI is slowly but steadily …..
By Expert commentator 30 Mar 2020 Correcting the 5 most common SEO copywriting myths Applying common sense when optimizing your content for SEO and readers Myths of good and bad practices in online marketing tend to be shared and reshared and can become self-perpetuating, so it can be confusing for newcomers to online marketing …..
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By Gabrielle Wright 27 Mar 2020 Online, offline, integrated and more: COVID-19 spurs global marketing innovation – News roundup Legislation from Facebook and advice from Google to inform your marcomms. Plus, from Dyson to Prada, discover the manufacturers stepping up amidst COVID-19 pandemic Guidance for navigating your campaigns through COVID-19 Google has published guidance for marketers on navigating COVID-19. …..
By Mark D. Hall 27 Mar 2020 5 keys to work-from-home success during Coronavirus times You and your team are stuck at home – that’s the current reality. By following these guidelines you can boost everyone’s work-from-home (WFH) morale and productivity. Your customers don’t care where you work Due to recent Coronavirus revelations, it’s not just …..
By Expert commentator 26 Mar 2020 The latest hacks and tools for full-stack marketers A list of digital hacks and tools for full-stack marketers First of all, think through your most tedious, low-skilled, weekly tasks. If you find them cumbersome, chances are, other marketers are bound to have felt the same frustrations as you. …..
By Expert commentator 26 Mar 2020 Measuring SEO Success – 3 Metrics You Aren’t Tracking But Should Be Tracking all the usual metrics can help you measure SEO performance, but there are 3 other metrics you probably aren’t tracking that could help make a big difference SEO is all about generating organic traffic to a website and ensuring …..
By Expert commentator 25 Mar 2020 How to succeed as a new website operations manager Implement these suggestions to enter into your WebOps role smoothly Congratulations! You’ve been hired as your company’s new website operations manager, but you might be wondering what exactly your role is. While some companies use an agency relationship to fill …..
By Gabrielle Wright 24 Mar 2020 Global impact of COVID-19 consumer behaviour, plus why B2B marketers are reinvesting in digital Chart of the Week: Pandemic hits high-ticket air travel and cruises, alongside small pleasures such as eating out, as marketers reassess what constitutes value for customers right now and how digital marketing can help Charts from Market Insider paint a …..