How to develop a clear marketing brief that unlocks insight and gets to the heart of the marketing challenge Our primary role as marketers is to constantly solve new and different types of challenges and demonstrate this insight through an …..
Organic reach on Facebook is plummeting but there are strategies to use to improve your reach without having to rely on paid posts The average Facebook Business Page has an organic reach per post of about 6.4% of the page’s …..
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FREE ACCESSHow to define an appropriate budget for digital transformation – one that’s realistic yet takes into consideration the aspirations of and opportunities available to your organization This a difficult balancing act, and never more so than for digital transformation projects. …..
What should a client-side marketer look for when evaluating an agency SEO proposal? One of the key decisions many companies must make in regards to search engine optimization (SEO) is the decision on whether to create and build a team in-house …..
5 Options for charging fees and paying for agency resource There are a wide range of marketing agency costing and budgeting options for marketers to consider when outsourcing their marketing activities. The fees model used will vary by both type …..
A working marketing funnel ensures a steady influx of leads which forms the basis for business growth. Have you ever been in a situation when you’ve done everything you could to sell your product, but people didn’t buy it? You …..
Eliminate bloated bottom lines by adopting a zero-based budgeting approach The ability to develop an efficient and effective budgeting and forecasting process requires extensive experience and on-the-job training that can take years before your boss finally – if ever – …..
Over 95% of consumers say customer service is the most important factor in their choice of a brand The customer service game is quickly changing. Customers tend to expect more from their interactions with brands and consequently, brands are forced …..
Five steps that you can take to gain insight from your customer feedback and prepare for your recovery Just as no one could have predicted this year’s events, no one knows exactly what a post-Covid world is going to look …..
