By Tim Watson 01 Jul 2020 Strategy Simplified From annual to 90-day planning that rocks Has this happened to you? You spend a ton of effort creating your marketing plan, you feel great about it. You’re going to move forwards with clarity on those important initiatives. Tasks are …..
By Gavin Llewellyn 30 Jun 2020 The key components of an effective contact strategy Five steps to creating a 1-2-1 marketing plan that will generate results Customers sit at the heart of every business. Whether you’re a sole trader or a large corporation, how you interact with your customers helps define who you are …..
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By Lilach Bullock 25 Jun 2020 Three reasons you need to use blogging for lead generation Leads are often hailed as the lifeblood of a business – and while not everyone will agree with that statement, leads are extremely important to the success and growth of your business There are all kinds of lead generation activities, …..
By Expert commentator 23 Jun 2020 5 ways to use Augmented Reality in your marketing strategy AR gives you another tool in your belt when it comes to driving sales and enhancing brand value through mobile devices Today’s markets are driven more and more by the needs and desires of consumers. As technology advances, those desires …..
By Mark Kelly 22 Jun 2020 9 key insight categories in the client discovery process Using different insights tools to build an understanding of the opportunities for an agency to create value for a client In a previous article, I defined and explained the need for marketing agencies and consultants to develop a robust Discovery …..
By Expert commentator 22 Jun 2020 How to leverage SEO to improve your content marketing strategy 5 techniques to use SEO data to make better content marketing decisions Did you know that 91% of marketers use content marketing as an approach in their organizations? It’s clearly gaining momentum. But not all is sunshine and roses. The …..
By Expert commentator 19 Jun 2020 Boost B2B sales on LinkedIn with inbound marketing: step-by-step guide In this guide, I’m going to show you how to leverage inbound marketing on LinkedIn to create a steady stream of high-quality B2B leads and accelerate your sales. No scraping emails and outbound outreach with your inbound marketing. No mass-spamming. …..
By Expert commentator 18 Jun 2020 How to win, influence and retain more customers to build brand loyalty More choice means it not only becomes harder to persuade customers to engage with a particular proposition but also to retain their interest post-transaction. Digital has leveraged the greater array of choices available to consumers now, which is much more …..
By Gavin Llewellyn 17 Jun 2020 How to create a compelling mobile app for your business A successful mobile app can help provide a better user experience but also help your business. Here are five ingredients you need to make your app successful The continuing growth of mobile has transformed our relationship with the web. What …..