Real-world examples of PR getting an account-based makeover You ride on the ABM train because your destination is a results town. Life is all about the names on your account list that you’ve converted into customers and the revenue you’ve …..
The right influencer can help you get a lot of exposure for your business, so what do you need to consider when working with influencers? You’ve got your small business chugging along nicely, but you want more. You’ve decided that …..
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FREE ACCESSMonitoring the right KPIs is the best way to avoid spending time and money on something that isn’t driving the expected profit Is your SEO strategy effective enough? How can you ensure your efforts drive tangible results? What can you …..
What kind of marketing strategy should you adopt to reach potential clients? Venngage surveyed 100 consultants and freelancers to find out which ones worked, and which didn’t Creating a foolproof marketing strategy that will land your clients isn’t always an …..
Top tips for making a quick but effective content audit One of the common themes I continually revisit in my work and writing is the proliferation and abundance of content. For brands looking to use content, and content marketing more …..
A single bad review can have a huge impact on your business, which is why customer service is key. A customer journey map can help improve conversion Are you facing issues while trying to provide a stellar customer experience? The …..
The scientific method of measuring marketing effectiveness As seasoned marketers, I’m sure you’ll be familiar with the quote (often attributed to John Wanamaker): “Half the money I spend on advertising is wasted; the trouble is I don’t know which half” …..
Many businesses make the mistake of plunging ahead without due attention to translation quality or write something that proves offensive to the local mindset Often the most cost-effective way to grow your business is by entering foreign markets. But that’s …..
Chatbot increases conversions, not just dialog, which is why you need to understand how best to use chatbots Live chatbot is not just for customer support anymore; it’s a proven engagement and revenue booster. Kayako.com shares some compelling statistics that …..
