By Expert commentator 23 Jul 2020 Make influencer marketing as cost-effective as possible [Infographic] The right influencer can help you get a lot of exposure for your business, so what do you need to consider when working with influencers? You’ve got your small business chugging along nicely, but you want more. You’ve decided that …..
By Lilach Bullock 21 Jul 2020 A starter guide to creating webinars Webinars are great for generating quality leads, building trust with an audience, reaching more people, and converting more leads into customers In an increasingly competitive market where consumers get hit with content from all sides, webinars allow you to offer …..
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By Expert commentator 16 Jul 2020 Best marketing strategies for consultants and freelancers [Infographic] What kind of marketing strategy should you adopt to reach potential clients? Venngage surveyed 100 consultants and freelancers to find out which ones worked, and which didn’t Creating a foolproof marketing strategy that will land your clients isn’t always an …..
By Gavin Llewellyn 14 Jul 2020 Content marketing audit essentials Top tips for making a quick but effective content audit One of the common themes I continually revisit in my work and writing is the proliferation and abundance of content. For brands looking to use content, and content marketing more …..
By Expert commentator 13 Jul 2020 In the digital era, convert customer frustration into conversion A single bad review can have a huge impact on your business, which is why customer service is key. A customer journey map can help improve conversion Are you facing issues while trying to provide a stellar customer experience? The …..
By Gavin Llewellyn 10 Jul 2020 Incremental measurement – advantage and opportunities The scientific method of measuring marketing effectiveness As seasoned marketers, I’m sure you’ll be familiar with the quote (often attributed to John Wanamaker): “Half the money I spend on advertising is wasted; the trouble is I don’t know which half” …..
By Expert commentator 09 Jul 2020 How best to grow your markets by translation and localization Many businesses make the mistake of plunging ahead without due attention to translation quality or write something that proves offensive to the local mindset Often the most cost-effective way to grow your business is by entering foreign markets. But that’s …..
By Mark D. Hall 08 Jul 2020 6 chatbot best practices for e-commerce sites Chatbot increases conversions, not just dialog, which is why you need to understand how best to use chatbots Live chatbot is not just for customer support anymore; it’s a proven engagement and revenue booster. Kayako.com shares some compelling statistics that …..
By Expert commentator 07 Jul 2020 How to rise above the noise and win millennials’ hearts Millennials want the same thing as every other age group, it’s just the channels for delivering it that have changed They have youth, influence, and spending power. They can also spot BS from a mile away, and it’s not easy …..