Explaining the differences and options for AB and multivariate testing for email marketing It can be difficult to know where to start when working on testing your marketing emails to boost the results of your sequences or campaigns. Which elements should you change? …..
Tips to help brief on-screen graphics for your videos and animations Brands are increasingly employing video marketing to communicate their messages, engage online audiences and use content to support the sales and marketing teams. especially n B2B. According to the Demand Gen report, the …..
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FREE ACCESSHow to add Calls-to-action to your Facebook business page and ads Importance: [rating=4] Recommended link: Facebook Help: Enhanced Calls-to-Action for your Adverts Another day, another update from Facebook. Today it’s a relatively minor ad change. But an opportunity to remind you …..
6 tactics to get started with Customer Activation As a marketing leader you know that each customer experiences numerous touch points with your company throughout their lifecycle. With Lifecycle marketing it’s the job of marketing to ensure that each interaction …..
Digital marketing tools to support your content marketing The importance of content marketing in a business cannot be overlooked especially since we have to work hard to engage our audiences rather than pushing messages to them. Long gone are the …..
How to respond to your Twitter interactions to increase engagement Twitter users have high expectations and if you have a Twitter presence, regardless of whether you are using it as a platform for customer service or brand awareness, then it’s important …..
A tutorial on creating ads in Facebook comparing Power Editor to Facebook’s self-serve Ad Manager Most people I meet on training courses who advertise on Facebook, naturally start with Facebook’s Ad manager since they don’t know about Power Editor. In this …..
…at least not as well as the 14 or 15 year old Digital Natives… This Ofcom research on the Digital Day sheds some interesting behavioural insight on how children and Youth audiences engage with digital activity compared to adults. These are the …..
How to tap the potential of Google’s search Suggest for multilingual search and better understanding of online search behaviour As SEO has evolved, so too has the process of keyword research/analysis. The days of relying solely on Google’s Keyword Tool …..
