Customer reviews and social content are powerful decision-making tools so why make consumers search for them elsewhere? The rise in holiday and hotel research conducted online, and the popularity of social media, presents an opportunity for the hotel industry. Word-of-mouth …..
Lolcats to London Fashion Week: social engagement with AwesomeWall I (Marie) worked with the team from We Make Awesome Sh a few weeks ago for an outdoor music event. Whilst I was working on social media, the Awesome Sh team were busy building …..
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FREE ACCESSInformed consent and transparency will be hallmarks of GDPR This blog is part 2 in our series on the marketing implications of the new GDPR. See part one here. Informed or explicit consent and transparency are key issues for the …..
Best practice tips to give your landing pages better regional reach The Internet has given us greater power than ever before to reach out to people wherever they are in the world. There’s one problem with that though – sometimes …..
Understand your marketing ROI and use the data to inform your data-driven marketing strategy While the attraction of data-driven marketing isn’t in doubt, the challenge confronting businesses can be daunting. According to the Q1 2014 Gleanster Research customer experience survey, …..
The key trends and channels for travel marketing in 2015 This seasonal infographic created by our partners JBH Marketing gives an interesting overview of travel marketing. Of course, digital marketing is now an important channel for marketing different types of destinations …..
Strategic social media mistakes It’s good to see an infographic which focuses on ‘strategic mistakes’ and covers more than the social media tactics. How many of us are still manually posting content or our managers are measuring our social media …..
Hootsuite, Tweetdeck and Sprout Social are top rated There are many social media management products in the market, both paid and free, available to manage your activity across your social media channels. Sometimes it feels like there is too much choice. …..
Businesses must strike the right balance between inbound and outbound techniques to succeed at lead generation An existing B2B lead generation process may work well with existing products / markets but what happens when a business tries to grow? In …..
