By Dave Chaffey 09 Feb 2024 The difference between paid, owned and earned media With changes in media distribution, marketers are rapidly adapting their methods of budgeting, reporting, and investing in paid, owned and earned media to reach and engage their customers Investment in media is frequently grouped into the 3 media ‘buckets’ of …..
By Dave Chaffey 09 Feb 2024 2024 essential digital marketing tools [Infographic] Use our updated digital marketing tools infographic to audit the types of marketing technology you use As marketers today, we’re fortunate to have a huge number of free and low-cost digital marketing tools to give us insight into our customers, …..
Access our Free Digital Marketing guides 15+ free guides to improve your skills on your Smart Insights journey FREE ACCESS
By Jill Quick 08 Mar 2017 10 Business-to-business marketing mistakes Learn best practices for B2B marketing by avoiding these mistakes
By Dave Chaffey 08 Feb 2024 What is customer lifecycle marketing? Create a co-ordinated ‘always-on’ digital marketing strategy for the whole customer lifecycle to boost conversions and retention It’s no secret that engaging your customers is crucial to achieving continued sales, and it’s also well known that it is usually far …..
By Dave Chaffey 06 Feb 2024 How to define SMART marketing objectives From SMART to SMARTER marketing objectives: Discover how to define marketing objectives, measure your digital marketing goals, and use data to inform your marketing strategy When identifying specific marketing objectives to support your long-term goals, it is common practice to …..
By Dave Chaffey 03 Feb 2024 Latest Gartner Hype Cycles for Digital Marketing: 2009-2024 Evaluating technology options for innovation in marketing – do you know your Hype Cycles? If you’re involved in marketing strategy development, you will be constantly making judgments and reviewing with colleagues which digital technology innovations are most relevant to your …..
By Dave Chaffey 02 Feb 2024 2024 Mobile marketing statistics compilation Consumer mobile usage and adoption. Use our mobile marketing statistics compiled from the best free sources to inform your digital marketing strategy and mobile user experience It’s hard to imagine today that there was a time when smartphones weren’t the …..
By Gabrielle Wright 02 Feb 2024 5 top social media trends for 2024 Social media done well is your absolute best shot at getting even closer to the most important people for your business By embracing today’s social media trends, you’ll open a direct line of communication with your everyday audiences, channeling both …..
By Dave Chaffey 01 Feb 2024 Global social media statistics research summary 2024 Our compilation of the latest social media statistics of consumer adoption and usage of social networking platforms Social networks have transformed marketing and, as this post shows, their popularity is still growing in our latest global social media statistics research …..
By Dave Chaffey 01 Feb 2024 Search engine marketing statistics 2024 2024 Search Engine Marketing (SEM) and Search Engine Optimization (SEO) statistics: Discover the latest search usage and adoption data to inform your search strategies Statistics help us turn data into information, allowing us to make informed and rational decisions and …..
By Dave Chaffey 31 Jan 2024 Digital marketing strategy and planning template Use our digital marketing strategy template integrated across the RACE Framework to plan and get ahead in your digital marketing We all know the old saying “if you fail to plan, you are planning to fail”, but when it comes …..