What are the six essential parts of a campaign planning template? Today’s marketing campaigns are complex since they need to reach and engage audiences across a range of digital and traditional channels as shown by our RACE customer customer lifecycle …..
How to select the best digital and traditional marketing channels from 30+ alternatives using 2 practical tools Naturally, small businesses have particularly limited resources whether it is people or budget, so it’s crucial to select the most cost-effective communications to …..
Access our Free Digital Marketing guides
Free guides to improve your skills on your Smart Insights journey
FREE ACCESSAIDA model explained: Examples and tips for using this strategic marcomms planning model the real world The AIDA model, tracing the customer journey through Awareness, Interest, Desire and Action, is perhaps the best-known marketing model amongst all the classic marketing …..
A practical guide to select the SMART digital Key Performance Indicators to grow your business in 2025 using VQVC KPIs are a useful way for digital marketers to set expectations and prove that their work is having a positive impact. …..
Learn how to estimate your share of search for different keywords using Google Search Console, and how to perform a gap analysis to find your SEO gaps Making better use of organic search is a cost-effective technique for generating leads …..
Use our digital marketing strategy template integrated across the RACE Framework to plan and get ahead in your digital marketing We all know the old saying “if you fail to plan, you are planning to fail”, but when it comes …..
Using GenAI RAG techniques to support marketing strategy development Since I’ve been involved in digital marketing from when we used to call it Internet Marketing, I’ve always been keen to help businesses use a more strategic approach. I believe it’s …..
Our compilation of the latest social media statistics of consumer adoption and usage of social networking platforms Social networks have transformed marketing and, as this post shows, their popularity is still growing in our latest global social media statistics research …..
How to strategically manage your marketing spend with 8 integrated simple marketing budget templates for different types of marketing investment Setting strategic and channel direction, working toward commercial objectives and KPIs, and monitoring your success is great. But if you’re …..
