How has digital acceleration impacted e-commerce marketing? How will businesses continue to take advantage of new opportunities to personalize the digital experience? In the space of a few months, the COVID-19 pandemic brought about decades of change for digital business …..
How to use the RACE Framework for IT marketing planning As a technology company, it’s important to use the most up-to-date IT marketing methods to reach your key demographic and generate maximum revenue. The RACE Framework focuses on how to …..
Access our Free Digital Marketing guides
Free guides to improve your skills on your Smart Insights journey
FREE ACCESSStand out, get noticed and engage your audience with the inverted triangle principle To attract an audience’s attention, start with the end in mind. Brands embracing a content marketing strategy should study one of journalism’s key models: the inverted pyramid. …..
Businesses have a tendency to make many of the same mistakes when collaborating with popular social influencers, errors that prevent them from getting the results they crave Influencer marketing has been around for as long as marketing itself. Only in …..
A manifesto and ten-point checklist for delivering more relevant online and offline communications To gain the best results from integrated marketing communications needs a deep understanding of the multiple touchpoints that a brand has with its prospects and customers on …..
Repurposing content is an easy, often time-saving practice, that brings a plethora of benefits Are you making the most of your content? Repurposing content – i.e. finding new ways to re-use your content – is an easy, often time-saving practice that …..
3 steps to creating an insight-driven digital marketing report Monitoring, tracking and reporting on marketing campaigns is both an essential and valuable process that enables marketers to understand what works, what could be improved, and the overall impact on the …..
What are the essential parts of a business plan template? Understanding and creating different types of marketing plans and knowing when they are needed is essential to creating a thriving business. But it can be difficult to know which type …..
As a marketer, you believe in what you’re doing, but it’s difficult to measure results, so how can you measure marketing ROI? When your company engages in many activities to improve results, it can be difficult to prove the effectiveness …..
