Businesses have a tendency to make many of the same mistakes when collaborating with popular social influencers, errors that prevent them from getting the results they crave Influencer marketing has been around for as long as marketing itself. Only in …..
A manifesto and ten-point checklist for delivering more relevant online and offline communications To gain the best results from integrated marketing communications needs a deep understanding of the multiple touchpoints that a brand has with its prospects and customers on …..
Access our Free Digital Marketing guides
Free guides to improve your skills on your Smart Insights journey
FREE ACCESS3 steps to creating an insight-driven digital marketing report Monitoring, tracking and reporting on marketing campaigns is both an essential and valuable process that enables marketers to understand what works, what could be improved, and the overall impact on the …..
What are the essential parts of a business plan template? Understanding and creating different types of marketing plans and knowing when they are needed is essential to creating a thriving business. But it can be difficult to know which type …..
As a marketer, you believe in what you’re doing, but it’s difficult to measure results, so how can you measure marketing ROI? When your company engages in many activities to improve results, it can be difficult to prove the effectiveness …..
Metrics are your marketing strategy scorecard. Track the right UX and CX KPIs to truly understand your customers’ experiences of your brand Metrics are the ‘scorecard’ of your marketing strategy. When these metrics, also known as key performance indicators (KPIs), …..
Neuromarketing explained: By applying neuroscience-based principles, you’ll be able to create marketing messaging and visuals that better connect with your target audience As the name suggests, neuromarketing means the application of brain-based research to the discipline of marketing in general …..
Find out how to use different keyword research steps and techniques to inform your marketing themes and messages. Using keywords for research means giving your customers what they want As one of the fundamental, foundational elements of effective search engine …..
Using tables and flow charts to visualize and plan automated email communications Research shows that behavioral email communication is a powerful technique. Planning and optimizing an automated email campaign strategy empowers marketers and managers to follow-up online customer actions to …..
