The four steps of personalization, and why you should care in the first place Consumers decide very fast – in a matter of seconds – whether they like your email campaign. Provide something relevant, and you have a happy customer. …..
Facebook messenger hasn’t been around for that long but it has definitely made an impression. With 1.2 billion active users, ⅙ of the global population is using this app! Messaging apps have become extremely popular overtime, with a lot of …..
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FREE ACCESSChart of the Day: A gradual transition from desktop-first to mobile-first for EU5 ecommerce? comScore has recently released their EU5 report – detailing the ecommerce trends and benchmarks in Germany, France, Italy, Spain and the United Kingdom. Mobile reach vs. Desktop …..
All you need to know about the specifics of creation, inventory management, pricing and promotions of Magento bundle products from the certified Magento partner Users commonly mistake a Magento 2 bundle product for its ‘grouped’ peer. This is hardly a …..
Review how link retargeting can help improve your reach and potential site visitors As the new year gets into full swing, ecommerce businesses and entrepreneurs look to find the latest trends in order to keep up with the ever-evolving world …..
Chart of the day: Amazon has become, quite easily, the dominant player in voice purchasing with 90% of all spending, according to research by OC&C Strategy Consultants. The research also showed what customers are using home voice assistants for, which …..
The EAST framework combines behavioural economics with other sciences and psychology to truly understand and influence behaviour change Behavioural economics is nothing new in marketing, having been a fundamental industry discipline for the past few decades, but there’s a new kid …..
Chart of the Day: Which online marketing techniques are marketers most excited by this year? In my article covering digital marketing trends for 2018 we asked readers of our blog to give their views on the digital marketing techniques which they felt …..
The voice search revolution is upon us. It’s time to optimize for today and future-proof for tomorrow Whether or not you were ever skeptical about voice search since its introduction to Google browsers in 2012, you have to admit that …..
