By Expert commentator 12 Mar 2018 The mystery of data discrepancies finally solved Why do your Facebook, Google Analytics, AdWords and Bing display entirely different numbers? It’s called Data discrepancies Data discrepancies are very common, and misunderstanding them will lead you to the wrong conclusions. But there’s good news: we’ve finally solved them …..
By Expert commentator 09 Mar 2018 How to use Facebook Messenger as an advertising platform Messenger apps have a bigger audience than social networks. Here is how to reach them. Messenger apps are big. The top four messaging apps – Facebook Messenger, WhatsApp, WeChat, and Viber – now claim nearly three billion monthly active users …..
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By Expert commentator 08 Mar 2018 Email marketing’s holy grail – person-first personalization at scale The four steps of personalization, and why you should care in the first place Consumers decide very fast – in a matter of seconds – whether they like your email campaign. Provide something relevant, and you have a happy customer. …..
By Somya Mehta 08 Mar 2018 Why you should use Facebook Messenger for marketing Facebook messenger hasn’t been around for that long but it has definitely made an impression. With 1.2 billion active users, ⅙ of the global population is using this app! Messaging apps have become extremely popular overtime, with a lot of …..
By Expert commentator 08 Mar 2018 Get your voice heard: How to reach out to influencers How to reach out and impress potential influencers for your brand People who have the power to open up the doors of professional opportunities for you are the busiest people. Before they have their first cup of coffee, hundreds of …..
By Carolanne Mangles 07 Mar 2018 European ecommerce retail benchmarks Chart of the Day: A gradual transition from desktop-first to mobile-first for EU5 ecommerce? comScore has recently released their EU5 report – detailing the ecommerce trends and benchmarks in Germany, France, Italy, Spain and the United Kingdom. Mobile reach vs. Desktop …..
By Expert commentator 07 Mar 2018 Looking for a Magento bundle product? – Overview and helpful tips All you need to know about the specifics of creation, inventory management, pricing and promotions of Magento bundle products from the certified Magento partner Users commonly mistake a Magento 2 bundle product for its ‘grouped’ peer. This is hardly a …..
By Carolanne Mangles 07 Mar 2018 How link retargeting technology is making waves in 2018 Review how link retargeting can help improve your reach and potential site visitors As the new year gets into full swing, ecommerce businesses and entrepreneurs look to find the latest trends in order to keep up with the ever-evolving world …..
By Robert Jones 06 Mar 2018 Amazon dominates voice purchasing – here’s what customers are buying Chart of the day: Amazon has become, quite easily, the dominant player in voice purchasing with 90% of all spending, according to research by OC&C Strategy Consultants. The research also showed what customers are using home voice assistants for, which …..