By Expert commentator 07 Nov 2018 How to uncover & market to the companies browsing your site How do you know who isn’t converting and how can you make the most of the data to bring them back to your site? Have you ever looked at your website analytics in real-time and watched as people entered the …..
By Expert commentator 07 Nov 2018 How addressable TV will transform the TV advertising industry To prevent further revenue drop, linear television will have to change advertising practices completely For many years, advertising budgets were gravitating towards the Internet because only this medium could offer media buyers precise targeting and efficiency metrics for campaign analysis. …..
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By Expert commentator 06 Nov 2018 5 ways to use user-generated content in marketing Leverage the power of user-generated content to drive traffic and increase conversions User-generated content (UGC) has become an important part of the content marketing strategy in the current era where customers are ready to rave about your products or services …..
By Expert commentator 05 Nov 2018 Understanding Google’s evolving SERPs in 2018 and beyond How to optimize your content for Google’s ever-changing search results Google’s search results are constantly being updated. With new features being tested and added on a regular basis, it can be hard to keep up with the rate of change. …..
By Content Partner 02 Nov 2018 How Digital Marketing can contribute to an SME’s growth trajectory 4 Smart ways for frugal small businesses to use online marketing Competing against larger competitors in your niche or sector is difficult at the best of times. It’s not always a level playing field either. When the bigger competitor with …..
By James Story 01 Nov 2018 How Gen Z use different social media platforms Chart of the Day: Facebook still used for group events – Instagram top for following brands Much has been made of Generation Z abandoning Facebook for the likes of Instagram and Snapchat. While Facebook has reportedly been dropping in popularity …..
By Expert commentator 01 Nov 2018 Fundamentals of building and earning backlinks for SEO Introducing the periodic table of linking building and acquisition This article takes a look at the various levels of link building tactics commonly known throughout the SEO and digital marketing industry to address their relevance in today’s market. Backlinks remains …..
By Content Partner 31 Oct 2018 Seven expert tips to help you better measure the wants and needs of consumers How to get better results from your online content marketing strategy Building a profitable and successful company is no easy task. Even with a great idea/product, incredible staff to bring it to fruition, and all the drive in the world, …..
By Expert commentator 30 Oct 2018 The research essentials of SEO for e-commerce websites Reaching the first page isn’t enough anymore, you need to place your business in the #1 position Ranking higher among a congested competition in Google is a mandatory goal for many businesses today. If you are an e-commerce business, are you …..