By Expert commentator 30 Nov 2018 Disney and Google ads, Facebook’s ‘Today In’ and junk food ads ban – News roundup Disney is moving it’s digital brands to Google Ads, Facebook is testing ‘Today In’, Uber receives data breach fine, Australia’s SVoD subscriptions are due to outstrip Pay-TV and TfL has banned junk food advertisements The last week has seen some …..
By Expert commentator 29 Nov 2018 Six costly mistakes marketers make with social media without realizing Discover six costly mistakes that marketers make with social media and how to fix them Despite the herculean changes to both technology and media, marketers have no choice but to build emotion-rich and customer-centric strategies to always stay on top. …..
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By Somya Mehta 28 Nov 2018 Social media marketing trends 2019 Key social media trends for 2019 that every marketer needs to keep an eye out for and include in their digital marketing strategy, based on predictions from leading industry experts Social media is ever-changing. Be it new platforms, different consumption …..
By Expert commentator 28 Nov 2018 How to find content ideas for using social media in Higher Education? Learn how to find relevant content for sharing as an education provider Many educational providers have decided to host a blog and become more involved in social media in order to enhance their online presence. Needs are somewhat similar whether …..
By Expert commentator 28 Nov 2018 Digital Marketing Trends for Realtors 2019 In 2018, 77% of Realtors do not have a blog Creating content is essential for marketers and thought leaders. The NAR study lists on average, 77% of realtors do not have a blog and only 13% plan to have one …..
By Expert commentator 27 Nov 2018 Premium or not? How to spot the content consumers will covet If you’re receptive to feedback and create a product that your audience really wants, you’re guaranteed to develop something worthy of the “premium” label Industry leaders like to lob around the term “premium” when describing content, but the definition of …..
By Gavin Llewellyn 27 Nov 2018 What can B2B marketers learn from behavioural economics? How to boost business results by recognizing cognitive biases In the 1970’s two young psychologists named Daniel Kahneman and Amos Tversky pioneered a new field of study, which eventually became known as behavioural psychology. They were interested in understanding whether …..
By Expert commentator 26 Nov 2018 3 common reasons why marketers often fail with LinkedIn Advertising Techniques to improve your results from your LinkedIn Ads Marketers using LinkedIn’s Advertising Campaign manager often achieve poor results when testing the Ad platform for engagement and impact. Below are 3 reasons and possible solutions why marketers often fail with …..
By Expert commentator 26 Nov 2018 Your Marketing strategy depends on your clients’ opinions Customer reviews are such a crucial part of the buying process that companies have invested a lot of money in trying to get their customers to write a review as part of their online marketing strategy Research shows that the …..