Discover six costly mistakes that marketers make with social media and how to fix them Despite the herculean changes to both technology and media, marketers have no choice but to build emotion-rich and customer-centric strategies to always stay on top. …..
Influencers are considered experts in a particular field. Their thoughts and reviews about products are the holy grail Consumers are no longer paying attention to billboards when they want to know more about brands. Advertising has moved far away from …..
Access our Free Digital Marketing guides
Free guides to improve your skills on your Smart Insights journey
FREE ACCESSLearn how to find relevant content for sharing as an education provider Many educational providers have decided to host a blog and become more involved in social media in order to enhance their online presence. Needs are somewhat similar whether …..
In 2018, 77% of Realtors do not have a blog Creating content is essential for marketers and thought leaders. The NAR study lists on average, 77% of realtors do not have a blog and only 13% plan to have one …..
If you’re receptive to feedback and create a product that your audience really wants, you’re guaranteed to develop something worthy of the “premium” label Industry leaders like to lob around the term “premium” when describing content, but the definition of …..
How to boost business results by recognizing cognitive biases In the 1970’s two young psychologists named Daniel Kahneman and Amos Tversky pioneered a new field of study, which eventually became known as behavioural psychology. They were interested in understanding whether …..
Techniques to improve your results from your LinkedIn Ads Marketers using LinkedIn’s Advertising Campaign manager often achieve poor results when testing the Ad platform for engagement and impact. Below are 3 reasons and possible solutions why marketers often fail with …..
Customer reviews are such a crucial part of the buying process that companies have invested a lot of money in trying to get their customers to write a review as part of their online marketing strategy Research shows that the …..
Amazon’s recent data breach, Taco Bell’s fun marketing campaign, Facebook funding new journalists, Instagram launching new shopping features and Pinterest creating new shopping tools with key US retailers The last week has seen some positive changes across social media platforms, …..
