Posts by Expert commentator
This is a post we've invited from a digital marketing specialist who has agreed to share their expertise, opinions and case studies. Their details are given at the end of the article.
What is B2i marketing and how can it help you make your marketing smarter? You’ve heard of B2B and B2C – But what about B2i? B2B marketers and strategists are quickly adopting this emerging trend that puts their businesses in direct …..
Do You Understand the Company’s Expectations on Your Digital Marketing Team? “I now realize that my team and I did the exact contrary of what management expected from us.” This could be the post-mortem quote of most digital marketing teams …..
What kinds of post are best for building a site’s traffic and reputation? No matter what kind of site you’re running or what your online goals are, you need a strong stream of content to keep your momentum moving forward. …..
A case Study showing how to use App Store listing testing to boost downloads On my first day at work my CEO at CallApp gave me a compelling challenge when he turned to me and said, “We need to increase …..
Customers now demand personalisation and relevance at every stage of the buying process. It seems as though every report we read has been written by someone with a different name for the business era that we’re in right now. We’re …..
How to make the most out of your company’s data Today’s corporate agendas revolve around the staggering amount of data available and the advanced analytics needed to gather, interpret and use such data. When it comes to Big Data and …..
Too Many Tech Options = Random Acts Of Technology If you blink, a dozen more marketing technology providers show up. Just 5 years ago, about 150 providers could hang their hat in the marketing tech sector. Today, we count more …..
Analysing your customers behaviour using buyer personas to improve your B2B E-commerce strategy Is your B2B e-commerce strategy stagnating? If so, your buyer personas may be the weak link. A buyer persona is a semi-fictional representation of your ideal customer …..
Leverage the power of the cloud to achieve better insights The era of the cloud is in full swing. Cloud-based analytic platforms are driving automation and improving the predictive accuracy of marketing programs across all sorts of industries. With these …..
Does your digital branding match your audiences search interests? Defining the metrics of success is of the utmost importance when establishing a brand online. One of the most important metrics which define a brand’s true strength is one that is …..
