Posts by Expert commentator
This is a post we've invited from a digital marketing specialist who has agreed to share their expertise, opinions and case studies. Their details are given at the end of the article.
Leads are only as good as your ability to know how to calculate their value Lead generation isn’t as popular as other acquisition channels such as Straight Sale, CPC, CPI or CPA. Why? Because most people struggle to understand two …..
Focusing your efforts on redesigning your brand identity is crucial for your startup’s success. Here are some tips that’ll help you head in the right direction. With new businesses appearing almost out of thin air everywhere around us, there is …..
How a watermelon got 500 times more views than the President of the United States: Why Live Video offers a massive opportunity for brands willing to be creative Live video streaming found its footing nearly a decade ago when sites …..
Massive mobile tech trends that will impact marketing this year You want your small business to make it in 2017; you better be aware of the mobile technology trends that are redefining how companies sell and market their products, advertise, …..
These benefits and examples of video marketing show why video should now be an essential digital marketing tactic The short answer would be “yes”. Investing in a robust and high-quality video digital marketing strategy is well worth it, and it’s …..
Consumers are spending most of their time on mobile, but the majority of ad spend still goes to desktop. It’s 2017, but most marketers still pour their efforts into desktop campaigns first and mobile second. But with up to 65 percent of …..
These B2B brands know a thing or two about video. Are your B2B videos as engaging? B2C brands have been using video for decades. Ever since there has been TV there have been brands producing great videos to delight and …..
Use these tools to get started with Video Marketing Videos are all the rage in marketing today – they’re not based on heavy files anymore, they’re attractive and can help brands to communicate with their audiences. You can use videos …..
Avoid these mistakes to prevent costly email marketing errors If you’ve marked 2017 as your year to grow your e-mail list, congratulations! Email marketing is a powerful tool that can help enhance your business, bring in new leads, and keep …..
Small businesses can use video to boost awareness, leads and sales using these 6 tips Cisco recently predicted that video content will account for 69% of all consumer internet traffic this year. This is the last call for all marketers …..
