Posts by Expert commentator
This is a post we've invited from a digital marketing specialist who has agreed to share their expertise, opinions and case studies. Their details are given at the end of the article.
How to boost the effectiveness of your content marketing with properly mapped buyer personas If you want to maximise results from your content marketing strategy, it is essential to map your buyer personas to the buying cycle. This is executed …..
Utilize these important trends this year if you have a niche product Niche businesses usually cater to a relatively small and well-defined market by tapping an unmet demand. For example, Lefty’s store is a good example of niche business as …..
The secrets to personal branding success Good branding can make or break your success: it stands for companies, and it stands for personal brands as well. Nowadays, personal branding is more important than ever, particularly if you are an entrepreneur …..
10 reasons you can’t afford to ignore SMS marketing. As marketers, we’re constantly thinking up creative ways to get our message out to existing and potential customers; whilst also ensuring we get good results from our efforts. One of the …..
The Art of Listening: Put your Influencers’ Needs Before Your Own Today there are over two billion active social media accounts worldwide, growing by 12 percent in the last 12 months. For all the media hype that still surrounds the …..
Practical ideas and tools to improve influencer marketing Ever wondered why Dr. Phil bears an influence over its audience? The simple answer is because he was able to impose his knowledge and expertise in psychology through an effective medium. There …..
Be alert to the danger of new government Digital Economy bill Its hard to believe, but digital marketing may be at its most critical point to date. Day-to-day it continues selling services and products, and maintaining purchasing loyalty while many …..
The biggest technology trends emerging this year For organisations of all shapes and sizes, it’s crucial to stay ahead of the latest digital and technological advances. To help you do this, we’ve looked ahead at those trends that will have …..
Psychology has a bigger effect on purchase decisions than you think A while ago I was doing my monthly “Let’s see what TED’s been up to recently” session, and I came across an older one: Dan Ariely’s Ted talk on …..
In a survey by eMarketer, 84% of marketers said they would launch at least one influencer campaign within the next twelve months. It’s no secret that the world of marketing has been somewhat flipped on its head in the last …..
