Posts by Expert commentator
This is a post we've invited from a digital marketing specialist who has agreed to share their expertise, opinions and case studies. Their details are given at the end of the article.
Adidas just made a colossal bet that could be a game changer, or a catastrophic mistake. Last week, Adidas announced they were going all-in on digital advertising. Chief Executive Kasper Rorsted said he was going to ditch TV ads and instead …..
Will 2017 really be the ‘year of video’? Year after year marketers are presented with the same rallying cry: this is the year of video. However, it’s become crystal clear that 2017 may very well represent the turning point for …..
10 Delightful Email Design Trends to Flatter Your Subscribers You’ve got mail! The design is quirky, colors bright and beautiful, and there’s an oh-so-amazing GIF. You love it at first sight! Psychologists have researched to find out that we take …..
How acknowledging your customers’ emotions helps Improve your customer experience and business performance Every business would like to uncover the secret of the best customer experience. Customers have always run the business–no customers, no business–but this saying has never been …..
How to use filters in Google Analytics to get more accurate data In this article, we will explain how to receive more accurate data using filters. For a start, keep in mind that filters in GA are designed to help …..
How to adapt to the shift to mobile commerce For a long time, the rise of mobile marketing has been the darling of tech predictions. Since Mary Meeker, an analyst at Kleiner Perkins Caufield Byers, said in 2008 that “Mobile …..
Predictive analytics and consultative selling among the most important trends for B2B sales strategy in 2017 As a marketer, you’re more than familiar with the importance of closing the gap between marketing and sales. It’s been proven over and over …..
How to optimize your online images for search engines There’s an old phrase that says, ‘a picture is worth a thousand words’. This may be true for the rest of world but not for Google, Yahoo, Bing and other search engines. When …..
9 types of Email Marketing to engage B2B audiences Email is the go-to form of customer and prospect communication for many businesses today, allowing clear, concise and detailed conversations. In fact, 73% of marketers agree that the email marketing is …..
Faced with continued uncertainty, where should retailers focus their tech investment? The last 12 months have ushered in a new wave of uncertainty for retailers. Already grappling with challenges created by Amazon’s near relentless drive to dominate the consumer wallet, …..
