Posts by Expert commentator
This is a post we've invited from a digital marketing specialist who has agreed to share their expertise, opinions and case studies. Their details are given at the end of the article.
Facebook is no longer all about B2C The received wisdom in digital marketing circles has always been that Facebook is great for B2C marketing – and stalking old schoolmates – but not really worth the effort for B2B. This attitude …..
If your app marketing is reliant on a single channel, then you are setting it up to fail When you develop a new app, all your focus on is how great your app is. But most of the developers forget that …..
Your website must convey your value proposition. Here’s how to do it. Web design and online marketing have gotten more complicated than ever before – it’s possible now to add all kinds of bells and whistles to your site, and …..
Pepsi’s terrible ad shows the dangers of in-house agencies and leaving creativity to non-experts. Last week the ad world was all of a flutter over an ad by Pepsi starring Kendall Jenner. It is probably the worst ad you will …..
How to boost your social media marketing with the power of visual storytelling On social media, cutting through the noise is no easy task. But it’s the question you have to ask yourself with every piece of content you aim …..
Live video presents major opportunities for social media marketers to better engage their audience. Live videos and streaming are gaining an incredible amount of traction right now. Several of the most common platforms for interacting with live audiences include YouTube, …..
Is your marketing automation set up to upsell as well as focus on ROI? Everything your business does should focus on surpassing your revenue goal. Are you really doing enough to reach that point? Smart digital marketing doesn’t just sell …..
Marketing dashboards that can help you report on and analyze your marketing efforts Like it or not, today’s CMOs are married to metrics. They have to be. From closely tracking traffic to understanding which channels may be leaking potential leads, …..
Hyper-personalisation is the future of email marketing It’s well known that anything that’s tailored fits better. Be that a three-piece suit or your communications with your customers, in fact, companies who send automated emails are 133% more likely to send relevant …..
People, not technology are still the key determinant of success. Technology is constantly changing the way we live. From self-driving cars and omnipresent chatbots to automated marketing tools, it sometimes feels like humans are being edged out by our robotic …..
