Posts by Expert commentator
This is a post we've invited from a digital marketing specialist who has agreed to share their expertise, opinions and case studies. Their details are given at the end of the article.
Headless commerce means performing updates and tests is easier and quicker. All enterprise e-commerce platforms were created in the era of desktop screens running web browsers. The assumption that desktop browsers would be the main audience for commerce was baked …..
Major 2017 SEO trends to get to grips with this year Competition – it motivates all of us to become better at what we do. Marketers are no different, especially when they have to stay on top of the SEO …..
Local tactics are the keys to consumer loyalty in a mobile-first world For bricks-and-mortar businesses, loyalty programs have been a staple for decades, whether in the form of punch cards promising a free item, special sale offerings, or the now …..
Follow these SEO trends for better rankings in 2017 SEO is a very volatile industry because of the many changes that take place in the Google algorithm within a period. The algorithm set in place this month may not be …..
The top strategies for retail brands looking to compete online with the digital natives and pureplays Last year Accenture’s Love Index report discovered that 4 out of the top 5 most loved brands were Digitally Native Vertical Brand (DNVB). These …..
The Future of British Trade with Europe: A Light at the End of the Chunnel? With Article 50 having been triggered recently by UK Prime Minister Theresa May, Brexit is now actually happening and calls for a revote can be …..
Martech tools aren’t just for marketers, sales needs them too The much-talked about disconnect between sales and marketing departments (and likewise professionals) needs to be put to bed. If you pardon the (intentional!) pun: they always have been, and always …..
Debunking the biggest SEO myths so you don’t fall foul of them Poor SEO, so misunderstood! These days there are so many misconceptions about SEO that it is becoming ridiculous. It is now time to shed some light on the …..
How to start using advanced content analytics Analytics, in general, is key to performance optimization. Getting accurate feedback on what is working and what not helps companies make improvements that will lead to better outcomes. And when content is the …..
Trust Is Your Most Valuable Asset, So It’s Time to Embrace the Most Trusted Source: Other People Social media has reinforced the common belief that many of us have: other people like me the most. Marketers have caught on and …..
