Posts by Expert commentator
This is a post we've invited from a digital marketing specialist who has agreed to share their expertise, opinions and case studies. Their details are given at the end of the article.
All online businesses need to move quickly to embrace a multi-channel strategy All of us online business owners agree that our website visitors and paying customers are, by far, our most important asset. It makes sense. Everything we do is …..
4 Video types that will help you generate brand trust Trust is imperative in whether your prospects make a purchase or not. Your prospects want to know your brand, they need to feel connected to your brand on some level, …..
Simple recipes and tips to get you started with your Marketing Automation Are you still sending out blanket e-shot campaigns to large, anonymous lists? The latest research from the Smart Insights – GetResponse Email Marketing and Marketing Excellence research 2017 shows …..
What is a content discovery network and why should digital marketers be using them? It is not fair to make your users wait. The bottom line is that content marketers are at greater risk if they fail to reach their …..
Is the Marketing Automation Industry about to be disrupted? Marketing Automation software is on the rise. In today’s digital landscape, most marketing departments have to automate tasks such as emails, social media, and other website actions. The technology of marketing …..
Examples of content that gets results on social media Content still remains the strongest element of any marketing strategy. In fact, about 70 percent B2B marketers plan to create more content in 2017 compared to 2016. Whether you are a …..
Chatbots are now key to increasing engagement rates and motivating users to buy Whether you’ve realized it or not, it’s very likely that you have spoken or corresponded with a bot at least once in your life. In fact, chances …..
Why influencer marketing will go from strength to strength this year If you thought influencer marketing was big in 2016, you thought wrong. At its core, Influencer Marketing is about to explode this year. This year, marketers are doubling down on …..
Why You Should Use Bots to Supercharge Your MarTech Strategy this Year How long do we have before AI-powered bots become the primary channel for us to read and share content on? From newspapers and magazines to social media and …..
SMEs needn’t be left behind by new Marketing Automation technology A dismal 37 percent of shoppers say that the average retailer “gets” them. It’s perhaps for this reason that consumers spend a lot of time researching online before making a purchasing …..
